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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Elektra Awards 2014 open for entries
The Elektra Awards 2014 are now open for entries, which must be in by Friday 27th June (although these awards seem to have made it a tradition to…
LinkedIn tools to support content marketing campaigns
LinkedIn recently launched a couple of tools - the Content Marketing Score and Trending Content. Trending Content aims to help marketers understand…
National Electronics Week to return to annual schedule
The organisers of National Electronics Week (NEW) reported that this year's event attracted 4,300 unique visitors over the 3 days that the show was…
Negative SEO
Recently I've been asked "what is negative SEO" by a couple of clients, so thought it would be worth posting a brief overview. Search Engine…
Security remains a hot topic as 15000 visitors attend Infosecurity Europe 2014
The Infosecurity Europe 2014 show closed on 1st May, having attracted 15,253 (pre ABC Audit) industry professionals from 73 countries, showing how it…
New guidance on blogging for UK-based campaigns
The Committee of Advertising Practice (CAP) has published new guidelines for bloggers, explaining what is acceptable under regulations that prevent…