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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
New Napier video – how to use social media to enhance B2B events
One of the most effective uses of social media in B2B marketing is to build buzz around events. Our latest video explains some of the techniques that…
Retired but still busy!
It's nice to hear that popular journalist Siegfried Best hasn't slowed down since his retirement. As well continuing to write technical articles on…
Glamourous Milton Keynes attracts electronics purchasers to ES Live 2013
Many people thought the decision to move ES Live from Reading to Milton Keynes was a brave move: not only was it taking the event away from the…
PCIM visitors up by 15%
Although I couldn't make it to the show, I'm hearing very positive comments about PCIM Europe from the Napier team who were there, our clients, and…
FAST Group acquired by Findlay Media
It's good to see that Findlay Media is looking to expand, and has acquired the FAST Group of products - FAST magazine (Fastening & Assembly Solutions…
New Napier videos on marketing technology
Having problems getting up to speed with the latest marketing technology? Perhaps our videos can help. If you're thinking of using QR codes in your…
BEEAs awards open for entries
Findlay's British Engineering Excellence Awards are now open for entries. After the success of our client, Outram, last year everyone at Napier has a…
Indian shows increase space
The organisers of electronica India and productronica India, which will take place at Pragati Maidan, New Dehli from 4th to 6th September 2013, have…
New video – how to brief your agency
Want to get the best out of your agency? Improving your campaign briefs is one great way of getting other results. If your agency isn't helping you…