Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Radio-electronics to launch white papers section
Radio-electronics.com plans to launch a section on their website for downloadable white papers. Editor and publisher, Ian Poole, tells me he sees a…
Short content is better in B2B
70% of buyers say written B2B content such as whitepapers and case studies should be under five pages. there's an interesting finding in a study by…
productronica sees rise in international visitors
The organisers of productronica 2014 have announced that about 38,000 visitors from 83 countries attended the event. This is a slight fall in total…
Google ad-placing service announces deal with Facebook
Facebook’s market share of ad-revenue anticipated to see three-fold increase Facebook has well and truly taken a U-turn, with Google’s ad-placing…
Electronics Design Show attracts 1000 visitors
The first Electronics Design Show, which took place alongside the Engineering Design Show and Engineering Materials Live! in Coventry's Ricoh Arena,…
MMG appoints new editorial assistant and increases frequency in USA
Natalie Freeman has been appointed editorial assistant for Electrical Sourcing, and will work on the title from launch. Congratulations to Natalie…