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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Weka to hold 2nd ICT Media Summit
The first ICT MEDIA SUMMIT was a real success, and it's great to see that Weka is making it an annual event. The second summit will take place in…
Svet mehatronike secures 400 paid subscribers in one month!
Svet mehatronike magazine has an interesting business model - a paid-for subscription of just 4 Euros per year. As I said in an earlier blog post,…
Italian publisher launches new strategy for online content
It's a fair critism that the biggest Italian publishers have struggled to match other countries in the quality of their online presence. This could…
Reed’s Electronics Bulletins achieve good results
Maybe we won't be saying goodbye to Reed quite as quickly as we thought. Although their closure of EPN and the move of EDN Europe to EBP seemed to…
Custom electronic magazines from OpenSystems Media
OpenSystems Media has announced their Custom E-mag Initiative, which gives clients the chance to create their own branded, lead-generating digital…
OpenSystems Media comments on changes at UBM
A great thing about blogging is that you get to write what you want: you don't need to take into account contributions from others. But there are…
Call for papers: Research to Industry R2i2
Abstracts are now invited for submission from the UK’s electronics academic community for presenting at the second Research to Industry event on 3rd…
Don’t give me technical information, give me a great deal!
There's an interesting new website that should be launching very soon, softei.com. The site is different from the normal technical content-driven…
Will we start seeing paywalls for trade media?
Some interesting research by Simon-Kucher & Partners suggests that 90% of online content will be held behind a paywall in three years' time. It's…