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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Joost Backus
I was sorry to hear that Joost Backus of Bits&Chips has sadly passed away. He'd helped to grow the publication into a valued resource for engineers…
Forget royalty-free, Getty Images opts for simply free
In a very interesting move, Getty Images has decided that threatening small organisations that use its copyright images without payment isn't working…
How useful are Alexa rankings?
The students I teach at Solent University seem to believe that Alexa is a reliable and trustworthy source of traffic figures for sites on the…
Great video content?
We recently posted some thoughts about the most effective videos for our industry, written by Ian Poole of Radio-Electronics.com. The site has just…
Successful Start to 2014 for Napier with 3 New Client Wins
Napier continues to grow as a successful B2B PR & marketing agency, with 3 recent client wins – Testo Limited, Zybert Computing and DocCentrics.…
Facebook competes for B2B marketing spending
In a move that will see them compete more directly with LinkedIn, Facebook has upped its game by allowing advertisers to target users through more…
Gmail Adds Unsubscribe Button: Implications for Marketers
Google has rocked the marketing world once again by adding a more prominent “unsubscribe” feature to Gmail. The button will appear at the top of the…
Linking to free content is legal in Europe!
You may have thought it was obviously true, but the legality of linking to other people's content on the Internet has only just been established in…
What makes a successful video?
Video is increasingly important for B2B Technology publications, so I was delighted when Ian Poole or Radio-Electronics.com was kind enough to pass…