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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Call for papers: SAME 2013
The organisers of SAME 2013 have issued a call for papers focused on Applications of Sensor Technology, which can cover example applications,…
What’s going on at UBM?
I normally try to focus on the European electronics media, but the changes across the pond at UBM Electronics are so far-reaching that I thought I…
ElectronicWorld Publishing strengthens editorial with regular contributions from Caroline Hayes
ElectronicWorld Publishing has signed up popular journalist Caroline Hayes to contribute a regular monthly column for the ECW Newsletter and EIU…
DATE continues to grow with 1600 attendees
This year, the DATE conference and exhibition attracted 1,600 visitors, and held 122 tutorials and 304 Friday workshops. This represents impressive…
How important are page views to online advertisers?
Whilst many online trade publications drive their revenue directly from page views, it's apparent to savvy advertisers that not all page views are…
Google launches tools to uncover effectiveness of mobile advertising
Google continues to work hard to grow its mobile advertising revenue, launching a suite of tools to help advertisers assign a value to their mobile…
Joe Bush takes over as editor of Automation
Joe Bush has taken over as editor of Automation, the UK title. He has replaced Neil Mead.
Smart Systems Integration reports same strong attendance as 2012
The organisers of rel="nofollow"Smart Systems Integration have announced that this year's event achieved the same strong levels of attendance as…
Getting into the business press: new Napier video
Although the trade media is key to most B2B technology campaigns, it's often important to reach influencers through the business press. But how do…