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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

ISC 2012 video

ISC 2012 was a great event, and made all the more fun by our client Panasas' "big data beast" running around the show floor. This short video gives a…

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ITEM launches Environmental Test & Design website

Building on the email newsletter that has been running since 2009, ITEM Media has launched the www.environmentaltestanddesign.com website, which…

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35 years of technology journalism

Congratulations to Colin Holland, who has just celebrated 35 years of technology journalism. He was kind enough to send us this short piece about his…

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Call for papers – workshops at DATE 2013

The organisers of DATE have issued a call for submissions for full-day workshops to be held at the event on 22nd march 2013. The workshop proposal…

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New tip sheet – QR Codes

We've just publishes a new tip sheet discussing the use of QR codes in B2B marketing campaigns. Are QR codes the right tool to engage B2B decision…

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Direct madness

We do a lot of email marketing at Napier, and frequently rent publishers' databases to supplement the existing databases held by our clients. In…

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Smart Systems Integration 2013 Rescheduled

Smart Systems Integration 2013 has been rescheduled to take place from 13th to 14th March 2013. The location is unchanged, and the event will be held…

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Electropages launches Android app

Following on from the successful iOS apps for electronics engineers, Electropages has launched their first Android app, Electronics News. It uses a…

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