Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
B2B Digital Marketer – The Intersection of Engineering and Marketing in the Digital Age
Mike joined the B2B Digital Marketer for a conversation into data and creativity in marketing. Mike discuses the importance of quantitative and…
What is the Importance of Data Enrichment in B2B
Mike Maynard and Hannah Wehrly address the benefits of data enrichment, the recent acquisition of Clearbit by HubSpot, and how data enrichment can…
Partnership Expansion: Messe München And SEMI Strengthen Electronics Network In India
Messe München's electronics network, which encompasses top-tier trade fairs like electronica and productrionica, is strengthening ties with SEMI, the…
International Press Cuttings Bureau Ceases Print Monitoring Service
We were sad to hear the news that The International Press Cuttings Bureau (IPCB) will cease its print monitoring service at the end of this year.…
Electronic Product Design & Test To Launch New Showcase
Electronic Product Design & Test is launching an annual Products of the Year showcase, which will see the most notable product highlights from…
Is Twitter/X Still a Good Choice for B2B Marketers?
The emergence of a little blue bird on our computer screens 17 years ago was heralded by many in B2B marketing as a game-changing tool, perhaps even…
A Napier Webinar: 5 Reasons Your CEO Rejected Your Marketing Plan
As a marketer, it can be hard to get your first draft of a marketing plan signed off by management. In fact, in a recent survey we undertook, over…
Electronic Specifier First Women in Technology and Engineering Event a Huge Success
On November 2nd, 2023, Electronic Specifier hosted its first Women in Technology and Engineering event. The evening, which offered attendees…
Smart Cities Electronics Launches New Magazine
Currently just a website, Smart Cities Electronics is introducing an e-magazine, with the first issue due to go live in February/March 2024.…