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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Call for papers – MAE 2012
January 31, 2012
The organisers of the 5th annual Military, Defence and Aerospace Electronics Conference (MAE2012) have issued a call for papers. The one-day event,…
Guest blog post – Per Henricsson
January 26, 2012
When it comes to effective PR, editors are the real experts. I was delighted that Per Henricsson, editor at Elektroniktidningen sent me the following…
Bodo’s Power launches Chinese edition
January 25, 2012
It's great to see European publications reaching beyond our borders, and so I was excited to hear about the planned launch of Bodo's Power China. The…
Danish titles update website and reaffirm commitment to local language
January 24, 2012
I was pleased to see that aktuel elektronik and Elektronik Nyt are continuing to invest in their website, elektronik-online.dk. The two titles have…
Are you going to apply for a TLD?
January 12, 2012
Applications for "any established public or private organisation anywhere in the world" to create and operate its own gTLD open today (12th January…
Who are the influential electronics journalists on twitter?
January 5, 2012
Want to know what the European electronics journalists are saying on Twitter? All you need to do is follow the @NapierPR European Electronics media…
French say browser settings don’t mean consent to receive cookies
January 5, 2012
Oh dear. The European law on cookies seems to be a real mess. Different national Governments are making slightly different interpretations about the…
New sales contact for Components in Electronics
January 5, 2012
With Sat Dhillon away for maternity leave, the new sales contact for Components in Electronics is Robert Baughan (robert.baughan@cieonline.co.uk).
New tip sheet from Napier: “How to Win an Award”
January 3, 2012
Awards are an important part of B2B technology PR and marketing, and we're delighted that Panasas and Microchip both recently won awards. As any…
Microchip wins Elektra award
December 16, 2011
Congratulations to our client Microchip, who won the Design Tools and Development Software Award at the Elektras last night for their MPLAB X open…
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