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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Printed literature is not dead!
At Napier we like to make sure that our advice is based upon hard data. So when a client asked about whether he should cut out the production of…
Promise shortlisted for IT PRO awards
Hot on the heels of the news that two of our clients have been shortlisted for Electronics Weekly's Elektra Awards, Promise Technology has been…
LEM and Microchip shortlisted for Elektra Awards
Congratulations to our clients LEM and Microchip, who have been shortlisted for the 2011 Elektra Awards. Microchip is one of the finalists in the…
Electropages iPad app: Electronics News HD
Electropages, whose iPhone app downloads are in the hundreds of thousands, has launched an iPad app, Electronics News HD. With consumer apps such as…
I hate HTML emails – they always break!
Email marketing is one of the most effective ways of reaching prospects and customers, but it's fraught with layout problems. I hate the process of…
Why isn’t EDN Europe a weekly publication?
Why isn't EDN Europe a weekly title? I've been reading electronics magazines for well over 20 years, and I have to admit that EDN Europe has always…
Are too many adverts killing digital magazines?
I've just finished reading through one of the most popular electronics titles in Europe and I'm beginning to wonder whether the high advert to…
Black Dot Publishing launches digital electronics magazine
The first issue of EIU (Electornics Industry Update) is now available. Published by Black Dot Publishing, it compelments their Electronics Components…
Googlebot – fetch my pages, please!
One of the frustrating things about website management is the time it can take for Google to index new pages. By upgrading the "add URL" to "crawl…
Call for papers – ESC Silicon Valley
UBM Electronics has issued a call for papers for ESC Silicon Valley 2012, to be held at the McEnery Convention Centre, San Jose on 26th to 29th March…