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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Congratulations Mrs. Duke!
We are all delighted that Leigh Swains became Mrs Duke last weekend when she married Nathan. Many congratulations to the happy couple who are now…
Organic and printed electronics shows to merge
LOPE-C (Large Area, Organic and Printed Electronics Convention) and Printed Electronics Europe are to merge from 2012. The new event will take place…
Electronic publishing – a great marketing opportunity?
I was interested to see that John Locke, a self-published author has sold more than a million books on the Amazon Kindle. To be able to transact a…
Electronics Assembly magazine to return?
OK, now I believe that the recovery is real! Electronics Sourcing is talking about re-starting publication of Electronics Assembly magazine, a title…
Positive news from trade shows
It's good to see that trade shows are doing well in the economic recovery. Whilst PCIM Asia reported strong results, with a 3% growth in visitors and…
German print advertising spend grows quickly
According to the mediaskop Q1/2011 (electronics segment) report, the print spend in German electronics publications grew by approximately 26% in the…
Bob Pease
I was really sad to hear the news that Bob Pease had died. His columns motivated me to move from design engineering into applications and eventually…
Electropages to launch iPad app with video
After creating a very successful app for the iPhone, we understand Electropages are working on an iPad app. The publishers have been asking for video…
Firmware aim for great experience on all devices
With the increasing use of mobile devices, it's good to see publishers responding to the need to change the way that content is displayed based upon…
Do engineers use social media?
It has been a busy time for Napier's research team. Hot on the heels of the release of our Twitter benchmarking report, the results of our study into…