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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
ES Live outgrows Reading venue
ES LIVE 2012 attracted a total of 472 visitors, with 217 attending the supply chain and design engineer seminars and workshops. In addition to the…
Get Elektorized!
Normally a title like this, and a social media storyline might make me worry. The new Elektor Projects website, however, is a truly impressive…
How to make other publishers jealous
Hats off to Elektor International Media (EIM). Not only do they manage to get readers to pay for the content, but I understand that the German and…
The value of website audits
Recently I was unenthusiatic about the decision by ConnectingIndustry.com to have ABC audit their website traffic. I thought I should point people to…
Editorial appointments at Power Systems Design
Congratulations to Gail Purvis, who has been named Europe Editor at PSD. She has been tasked with serving as the primary point of editorial contact…
Findlay editor shortlisted in PPA awards
Congratulations to the editor of Findlay Publication's Works Management, Max Gosney, who has been shortlisted as editor of the year in the Business…
Connecting Industry to get ABC audit for website
We attended Connecting Industry's launch event last week to find out the plans for the website and the related print titles. We were pleased to hear…
Svet elektronike plans bumper 200th issue
Publishers are always hitting milestones based upon the number of issues published or years since the launch of the magazine. Sometimes there's some…
New B2B video marketing tip sheet from Napier
Successful online marketing needs a multimedia approach, and video is a particularly important element of the online marketing mix. Our latest tip…