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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Benchmarking social media campaigns
I'm frequently asked to set objectives or benchmark campaigns for clients, and increasingly the questions are about social media. What is a "good"…
How many people see my Facebook fan page?
Search Engine Land reports that research by PageLever shows "Only 3% to 7.5% of Fans View Posts From A Facebook Page". At the same time, there's been…
Do engineers use social media? My presentation to the ecsn
I was delighted to have the opportunity to present at The Electronic Component Supply Network's social media workshop last week. It was exciting to…
New tip sheet – Developing a Social Media Strategy
We've added a new tip sheet to the Napier website that explains how to develop a social media strategy. If you don't plan strategically, it's easy to…
DATE picks Dresden for 2012
The organisers of DATE have decided to come back to Dresden for DATE 2012, which will will feature two "special days" that focus on More than Moore…
Three new videos to make your social media campaigns successful
Are you thinking about adding social media to your mix of marketing activities, or are you already active in social media and disappointed with the…
PCIM records record results: shows are still important in Germany!
Congratulations to the organisers of PCIM, who recorded record results for the event last week. The number of visitors increased by 5% over last year…
Are we over-hyping announcements?
I was fascinated by Dick Selwood's excellent article "Does the Hype Get in the Way of the Message?" on EE Journal. I don't always have a lot of time…
New community for components engineers
New Tech Press, an American publisher, has launched www.componentsengineering.com, a community specifically for people working in the components…
New Napier tip sheet – Evaluating PR Campaigns
We've just posted a new tip sheet that talks about the most common approaches to evaluating PR campaigns [EDIT: this is no longer available, but you…