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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
OpenSystems Media hires Jim Turley for embedded webcasts
Jim Turley is a big name in the world of processors and embedded design, and a great addition to the OpenSystems Media (OSM) team. Interestingly Jim…
New association for journalists, authors and publishers in electronics industry
The IEPA (International Electronic Press Association), an organisation for journalists, authors and publishers working in the fields of electronics…
Distributors can be publishers
I was impressed by the new SindoPower website, powerguru.org, which was launched just before PCIM. The high quality of the site definitely puts it…
Fare Elettronica available in digital format
Inware Edizioni launched a digital version of Fare Elettronica on 1st May 2012. Firmware magazine, another title from the same publishers, has been…
eLegacy awards 2012 open for entries
The eLegacy Awards 2012 are now open for entries. One change this year is to scrap the security category in favour of an award for lighting. Given…
BEEAs now open for entries
Entires are now being accepted for the British Engineering Excellence Awards 2012 (BEEA). Unlike other awards that offer many different product…
Call for papers – AAE2012
The organisers of Advanced Automotive Electronics 2012 (AAE2012) have issued a call for papers. The event, first held in 2006, has establised a…
First executive conference of distribution organisation to be held in Italy
IDEA (International Distribution of Electronics Association) will hold their first executive conference on 31st May 2012 at Sala Assemblee di…
EMC website updates
You've got to be good to be able to survive as a publisher in today's challenging market, and if you are focused on a niche, then you need to be…
Your email open rates are wrong!
At Napier, we strongly believe that campaigns should be build upon facts and not guesswork, so we conduct a lot of research. Marketers love the…