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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
German publication adds freelance editor to team
The German publication Embedded Design has added Susanne Sippel to the editorial team, replacing Andrea Hackbarth, who recently moved to Hüthig,…
Electronics industry shows the way for IT advertisers
It's often easy to believe that the electronics industry tends to follow the more affluent and glamourous IT industry, so I was delighted to hear…
CONVERtronic hits 100
CONVERtronic, the Spanish electronics magazine published by GM2 PUBLICACIONES TECNICAS, S.L., will reach its 100th issue in May 2012. The magazine…
German study forecasts stable advertising revenue in 2012
Thanks to the team at Weka for highlighting the recent "Advertising Trend Study" by TNS Emnid, which forecasts stable B2B advertising revenue in…
Simon Fogg joins New Electronics as deputy web editor
Simon Fogg has joined New Electronics as deputy web editor, replacing Chris Shaw who has left to write about sweeter topics than electronics. Simon…
Weka to publish official daily for SPS IPC Drives 2012
Although not a big surprise - given the great job they have done in the past - Weka Fachmedien has been chosen to publish the official daily for this…
funkschau.de exceeds a quarter of a million impressions in March 2012
Congratulations to the team at funkschau.de, who broke the quarter of a million page impressions barrier in March 2012. The traffic figures, audited…
Napier client shortlisted in five categories of Storage Awards
Congratulations to Drobo, who have been shortlisted for the Storage Awards in no less than FIVE categories: One to watch - Product (B1200i) One to…
Italian medical electronics event returns for second year
Selezione di Elettronica, has announced the date for the second Medical Design Community event, which will be held on Thursday 28th June 2012 at the…