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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
New wireless forum to be held in Oxford
The Wireless Fortronic Forum will be held in conjunction with Electronics Weekly on 28th June 2011 at the Williams F1 Conference Centre in Oxford.…
Popular journalist returns
Sally Ward Foxton has returned to journalism after a stint working in PR. She is working on a freelance basis, but has already picked up a couple of…
Will distributors control electronics publications?
Hearst has introduced Lighting Developer, which builds on the existing Embedded Developer site infrastructure to create a platform for solid state…
New video explains how to make the most of press briefings at trade shows
We've created another video based on our popular tip sheets. In the new video Suzy Kenyon explains how to make the best use of trade shows to brief…
ABC launches App traffic metrics
A sign of how fast the publishing industry is changing is that only a few years ago we were worrying about auditing website traffic, and now this is…
Internal promotion moves Tim Fryer from editor role at EPD
I was sad to hear that Tim Fryer is leaving the world of electronics journalism for an internal promotion within IML. In his new role, Tim will be…
Is Apple now the most valuable brand?
Increasing brand equity is a goal for many marketing campaigns, and perhaps the best measure of the value of global brands comes from Millward…
Germans read more than 2 electronics magazines on a regular basis
Recently I reviewed the Embedded World 2011 readership survey with a client and suddenly realised that the results show that the mean number of…
Selezione di Elettronica launches Italian innovation awards
Selezione di Elettronica has launched their Innovation Awards, which aims to showcase the most innovative electronic and microelectronic devices.…
UK marketing law update
There are a couple of interesting posts on the Osbourne Clarke Marketing Law website that should interest anyone involved in promotion within the UK.…