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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Positive news from trade shows
It's good to see that trade shows are doing well in the economic recovery. Whilst PCIM Asia reported strong results, with a 3% growth in visitors and…
German print advertising spend grows quickly
According to the mediaskop Q1/2011 (electronics segment) report, the print spend in German electronics publications grew by approximately 26% in the…
Bob Pease
I was really sad to hear the news that Bob Pease had died. His columns motivated me to move from design engineering into applications and eventually…
Electropages to launch iPad app with video
After creating a very successful app for the iPhone, we understand Electropages are working on an iPad app. The publishers have been asking for video…
Firmware aim for great experience on all devices
With the increasing use of mobile devices, it's good to see publishers responding to the need to change the way that content is displayed based upon…
Do engineers use social media?
It has been a busy time for Napier's research team. Hot on the heels of the release of our Twitter benchmarking report, the results of our study into…
Benchmarking social media campaigns
I'm frequently asked to set objectives or benchmark campaigns for clients, and increasingly the questions are about social media. What is a "good"…
How many people see my Facebook fan page?
Search Engine Land reports that research by PageLever shows "Only 3% to 7.5% of Fans View Posts From A Facebook Page". At the same time, there's been…
Do engineers use social media? My presentation to the ecsn
I was delighted to have the opportunity to present at The Electronic Component Supply Network's social media workshop last week. It was exciting to…
New tip sheet – Developing a Social Media Strategy
We've added a new tip sheet to the Napier website that explains how to develop a social media strategy. If you don't plan strategically, it's easy to…