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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
FTC acts on affiliates publishing positive reviews without disclosure
Another interesting article on the marketing law website describes how an American company, Legacy Learning Systems, ended up with an FTC fine for…
Problems when using pictures of a German train in a brochure
Fraunhofer-Gesellschaft recently lost a court judgement over the use of and image of Deutsche Bahn's ICE 3 train in a brochure. As the ICE 3 is a…
The Engineer Technology & Innovation Awards 2011 open for entries
If your company has developed an innovative product in collaboration with another company or university, then it's worth entering The Engineer…
British Engineering Excellence Awards open for entries
The British Engineering Excellent Awards are open for entries, which must be received by 31st July 2011. These awards cover a wide range of…
New medical event and digital magazine for Italy
selezione di elettronica has announced the launch of a new event that focusses on electronic technologies for healthcare. The event will be held in…
Batteries event in Bulgaria
The 8th LABAT, the European conference on Lead-Acid battery technology, will be held at the Flamingo Grand Hotel in Albena, Bulgaria on 7th to 10th…
A glimpse of Napier’s video training day
Our clients and the Napier team had a great day at our recent video training session. We got together with a local studio to put on a video training…
ElectroniqueS launches online video advertising format
ElectroniqueS has launched an online video advertising format that is placed just below the MPU on the right hand side of the website. Just like the…
comScore tries to give complete picture of website usage
Trying to assess the total use of any online service is becoming increasingly difficult as people make use of 3rd party services and apps to access…
Elektra Awards 2011 open for entries
The Elektra Awards 2011 are now open for entries (note that you have to go to a specific 2011 URL - the home page was out of date at the time of…