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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
DATE picks Dresden for 2012
The organisers of DATE have decided to come back to Dresden for DATE 2012, which will will feature two "special days" that focus on More than Moore…
Three new videos to make your social media campaigns successful
Are you thinking about adding social media to your mix of marketing activities, or are you already active in social media and disappointed with the…
PCIM records record results: shows are still important in Germany!
Congratulations to the organisers of PCIM, who recorded record results for the event last week. The number of visitors increased by 5% over last year…
Are we over-hyping announcements?
I was fascinated by Dick Selwood's excellent article "Does the Hype Get in the Way of the Message?" on EE Journal. I don't always have a lot of time…
New community for components engineers
New Tech Press, an American publisher, has launched www.componentsengineering.com, a community specifically for people working in the components…
New Napier tip sheet – Evaluating PR Campaigns
We've just posted a new tip sheet that talks about the most common approaches to evaluating PR campaigns [EDIT: this is no longer available, but you…
New wireless forum to be held in Oxford
The Wireless Fortronic Forum will be held in conjunction with Electronics Weekly on 28th June 2011 at the Williams F1 Conference Centre in Oxford.…
Popular journalist returns
Sally Ward Foxton has returned to journalism after a stint working in PR. She is working on a freelance basis, but has already picked up a couple of…
Will distributors control electronics publications?
Hearst has introduced Lighting Developer, which builds on the existing Embedded Developer site infrastructure to create a platform for solid state…
New video explains how to make the most of press briefings at trade shows
We've created another video based on our popular tip sheets. In the new video Suzy Kenyon explains how to make the best use of trade shows to brief…