Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
New Bulgarian online publication
PR and marketing teams often spend hours perfecting the language in press releases and other marketing materials, but then fail to translate the…
IET Innovation Awards 2012 open for entries
The IET Innovation Awards are open for entries. I'm always impressed by the quality of entries to these awards, which have the credibility and…
Our marketing book is now available on the kindle
We've been giving away copies of a book that Mike wrote about marketing for some time. It's been popular, but we've been getting more and more…
Mesago expands influence by teaming up with Chinese show
Mesago has formed a strategic partnership with the organisers of the China Electronics Fair (CEF). This has to be a good move, giving Mesago a…
Firmware plans to publish in English to reach larger audience
We're hearing very strong rumours that the Italian title Firmware will be launching a digital English language version in the near future. With a…
New tip sheet – what is content marketing?
You've probably heard a lot about content marketing: how using high-value content can help drive inbound marketing and generate leads. But what does…
Everything getting bigger in China – even trade shows
electronica China and productronica China closed showing impressive growth in the number of exhibitors, which increased 38% to 664. Interestingly the…
DATE maintains strong attendance
In 2011 DATE saw a 40% increase in attendance, an impressive result that has been maintained in 2012. DATE 2012 switched to Dresden, but this change…
Cliff Keys leaves Power Systems Design
We understand that Cliff Keys has left his role at AGS Media, where he edited Power Systems Design Europe, its US sister publication and the Power…
