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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
ElectroniqueS launches online video advertising format
ElectroniqueS has launched an online video advertising format that is placed just below the MPU on the right hand side of the website. Just like the…
comScore tries to give complete picture of website usage
Trying to assess the total use of any online service is becoming increasingly difficult as people make use of 3rd party services and apps to access…
Elektra Awards 2011 open for entries
The Elektra Awards 2011 are now open for entries (note that you have to go to a specific 2011 URL - the home page was out of date at the time of…
UK start-up tries new approach to online advertising
I was interested to hear a little about a new approach to online advertising that has been developed by a company called Respond. Rather than…
Austrian advertising awards
Readers of Technik Report, Elektronik Report and Dispo will be voting in the advertising awards run by Weka Austria. You'll need to buy an advert in…
IET Innovation Awards 2011 open for entries
The popular and highly respected IET Innovation Awards are now open for entries. With a broad range of categories that recognise science, engineering…
UMR confirms UK events
It's great to see that some people can still run successful events in the UK! UMR has confirmed the following event dates for 2011: Embedded…
FindChips.com launches mobile application
The popular FindChips.com website has launched a mobile app, making it much easier to use site to find distributors with stock of a particular…
Google Panda update hits UK tech sites
I was interested in the Guardian's article on the recent "Panda" update to the Google search algorithm. The article reports that a number of…