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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
ABC launches App traffic metrics
A sign of how fast the publishing industry is changing is that only a few years ago we were worrying about auditing website traffic, and now this is…
Internal promotion moves Tim Fryer from editor role at EPD
I was sad to hear that Tim Fryer is leaving the world of electronics journalism for an internal promotion within IML. In his new role, Tim will be…
Is Apple now the most valuable brand?
Increasing brand equity is a goal for many marketing campaigns, and perhaps the best measure of the value of global brands comes from Millward…
Germans read more than 2 electronics magazines on a regular basis
Recently I reviewed the Embedded World 2011 readership survey with a client and suddenly realised that the results show that the mean number of…
Selezione di Elettronica launches Italian innovation awards
Selezione di Elettronica has launched their Innovation Awards, which aims to showcase the most innovative electronic and microelectronic devices.…
UK marketing law update
There are a couple of interesting posts on the Osbourne Clarke Marketing Law website that should interest anyone involved in promotion within the UK.…
FTC acts on affiliates publishing positive reviews without disclosure
Another interesting article on the marketing law website describes how an American company, Legacy Learning Systems, ended up with an FTC fine for…
Problems when using pictures of a German train in a brochure
Fraunhofer-Gesellschaft recently lost a court judgement over the use of and image of Deutsche Bahn's ICE 3 train in a brochure. As the ICE 3 is a…
The Engineer Technology & Innovation Awards 2011 open for entries
If your company has developed an innovative product in collaboration with another company or university, then it's worth entering The Engineer…
British Engineering Excellence Awards open for entries
The British Engineering Excellent Awards are open for entries, which must be received by 31st July 2011. These awards cover a wide range of…