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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Be honest if you’re paid to tweet!
Social media marketing is attracting the attention of regulators in many countries, and there's a great summary of recent moves by the Office of Fair…
Interpretation of EU laws on cookies still unclear
The Marketing Law website has an interesting article that talks about the lack of clarity on how the implementation of the EU Directive 2009/136/EC -…
Using other companies’ trademarks in comparisons
I enjoyed this thought-provoking article describing the results of a court case about comparitive advertising [registration required] on the…
New Electronics launches online forums
New Electronics has just announced the launch of discussion forums on their website. I think this is a great move: it not only will increase…
How important is Twitter to the B2B tech media?
Twitter is definitely making a significant impact to B2B tech publishers in sectors such as IT, but how much impact does it have on less high-tech…
FreeRTOS opens releases to sponsorship
Arguably the world's favourite RTOS (based upon the embedded.com surveys), FreeRTOS.org has decided to offer "release sponsorship". This would…
No more printed catalogues from Digi-Key
Mick Elliott reports that Digi-Key has announced that they will stop producing a printed catalogue. This is an interesting move - the pile of…
Another successful show!
Hot on the heels of the impressive showing by DATE 2011, another specialist event has reported an increase in attendance. SMART SYSTEMS INEGRATION…
DATE increases exhibition attendance by 40%
Whether it was the choice of Grenoble as the location, the improved economic climate or some other factor, it's clear that the DATE 2011 was a real…
Power Systems Design launches online community
A new online "community" for power electronics engineers has been launched by Power Systems Design on their English website. After registration,…