Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
The Future of AI in Marketing Automation
How is AI going to shape the future of our marketing automation campaigns? From the latest announcements from leading platforms in the industry, to…
Electronic Specifier Unveils New Magazine for the Procurement Industry
Electronic Specifier has announced the launch of a new print and digital magazine called Procurement Pro. The first issue of the magazine will be…
How Can B2B Marketers Fill the Trust Gap?
In such a competitive industry, establishing trust between B2B marketers and B2B buying decision-makers is crucial. Informa Tech recently undertook a…
Napier Certified as Great Place to Work
It’s official. Napier is a great place to work. Of course, those who work at Napier knew that already. But following an independently administered…
Can AI Enhance Online Publications?
There has been quite a lot of comment around the challenges to publications from AI, with search engines returning results through AI chatbots that…
Success for MachineBuilding.Live’s 2023 Exhibition
Exhibitors and visitors alike have recognised the exceptional success of the first-ever MachineBuilding.Live exhibition at the National Motorcycle…
The Ultimate ABM FAQ
Account-based marketing is now a priority tactic for many B2B tech companies. With in-house ABM experts, we're often asked multiple questions about…
Why Technical Copywriting Agencies are Different
When it comes to marketing or lead generation campaigns, content remains king – the assets that you put in front of your audience to tell them about…
A Napier Podcast Interview with Jodi Cerretani – RollWorks
Jodi Cerretani, VP of Marketing at RollWorks, an Account Based Marketing platform, sat down with Mike to discuss how marketers can use ABM to…