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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
EDN Europe reader study
At electronica I had an interesting conversation with Martin Savery, publisher of EDN Europe and EPN. Recently Reed conducted some research to…
No change in attendance at electronica?
In an optimistic press release, the organisers of electronica 2010 claimed the show "confirms upward trend in the electronics industry - Energy…
Alastair Swift expands portfolio of US publications
ASA Media has expanded their portfolio of publications by adding Microwave Product Digest (MPD). This is a good move for both ASA and MPD, and I'm…
The death of newspapers?
The Ad Sales Blog has an interesting post: The Newspaper Extinction Timeline. It will be interesting to see whether the predictions that newspapers…
Traditional media stages a comeback?
Marketing Week has an interesting report about the recent WPP results, in which the company's chief executive, Sir Martin Sorrell, said that he saw…
Horrifying online adverts
Online advert networks aren't perfect. In fact placing ads on networks using keywords can produce horrible results for brands, yet many advertisers…
Embedded Live increases visitor numbers
OK, I admit that I went with fairly low expectations, but I was genuinely pleased to see Embedded Live deliver a decent number of visitors on the…
UBM forms new electronics publishing business…again!
UBM has formed a new company, UBM Electronics, by merging EE Times groups with the electronics properties they gained when they acquired Canon…
The French teach us how to use English in press releases
I love the post by Jean-Jacques Maleval, editor of Storage Newsletter that lists words he thinks should be avoided in press releases. However…