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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Radio-electronics adds news
Radio-electronics has added a news service to the site, providing a feed of "Up to the minute news about the electronics, telecommunications, RF and…
TechEye wants publishers to value journalists
Do publishers value journalists, or do they simply see them as machines to generate undifferentiated content. Mike Magee - a journalist and publisher…
Videoblogging on electronics-video.com
Thanks to the guys at Electronics-Video.com, who've featured my comment on the UBM acqusiion of Canon Communications as the first post on their video…
Are digital magazine adverts using tricks to increase clicks?
Yesterday I talked to someone at one of the leading European digital magazines. They were very excited with the performance of two of the adverts in…
How to construct a “game of skill”
In the UK, like many other countries, gambling is regulated. This can mean that games of chance that offer prizes need a Gambling Commission licence…
Cookies saved?
There has been lots of discussion about the proposal by the EU to require consumers to opt-in before cookies are placed on their computers. Clearly…
The ultimate guide to storage abbreviations
Navigating the endless abbreviations and acronyms in technology can be difficult, particularly in rapidly developing sectors such as data storage. So…
Boards & Solutions Magazine to merge print editions with ECE
ICC Media has decided to merge the print titles Boards & Solutions Magazine and Embedded Control Europe (ECE) in 2011. Clearly this is a move to…
Malcolm Cameron takes on Open Systems Media
Malcolm Cameron, who currently sells the ICC Media titles and is one of the driving forces behind Electronics-Video.com, is now representing Open…
SupplyFrame tells you how to use your website as a sales funnel
I really liked SupplyFrame's guide to using your website to create a measurable sales funnel. They've done a great job of creating a model that fits…