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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
SupplyFrame acquires FindChips.com
Yesterday SupplyFrame, Inc. acquired FindChips.com. This acquisition is an interesting move, taking SupplyFrame from providing information about…
FTC rules against fake reviews
The Federal Trade Commission (FTC) has ruled against a marketing company that posted fake reviews on iTunes to promote their clients' games. Reverb…
ED Europe to change digital format
Electronic Design Europe will switch from its current PDF format to a "flip book" design based upon the Zmags platform. The first issue in the new…
Should Google use AdWords?
It seems obvious - of course Google should use its own advertising system, AdWords. Placement of "house ads" has always happened, and it must be a…
New electronics editor at E&T
Paul Dempsey has taken over the reigns from Chris Edwards at E&T. Paul will work remotely from his base in Washington, and Chris will continue to…
UK publisher launches Chinese title
Energy Storage Publishing will launch a Chinese version of BEST (Batteries and Energy Storage Technology) magazine, starting with the November issue.…
New EMC yearbook for Europe
ITEM Publications are launching a European edtion of Interference Technology EMC Directory and Design Guide. Published as an annual reference book,…
New Electronics launches daily newsletter
New Electronics today launched a daily email newsletter. I'm sure that a daily frequency is going to be a good commercial move, as it provides a…