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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Elektra Awards 2011 open for entries
The Elektra Awards 2011 are now open for entries (note that you have to go to a specific 2011 URL - the home page was out of date at the time of…
UK start-up tries new approach to online advertising
I was interested to hear a little about a new approach to online advertising that has been developed by a company called Respond. Rather than…
Austrian advertising awards
Readers of Technik Report, Elektronik Report and Dispo will be voting in the advertising awards run by Weka Austria. You'll need to buy an advert in…
IET Innovation Awards 2011 open for entries
The popular and highly respected IET Innovation Awards are now open for entries. With a broad range of categories that recognise science, engineering…
UMR confirms UK events
It's great to see that some people can still run successful events in the UK! UMR has confirmed the following event dates for 2011: Embedded…
FindChips.com launches mobile application
The popular FindChips.com website has launched a mobile app, making it much easier to use site to find distributors with stock of a particular…
Google Panda update hits UK tech sites
I was interested in the Guardian's article on the recent "Panda" update to the Google search algorithm. The article reports that a number of…
Be honest if you’re paid to tweet!
Social media marketing is attracting the attention of regulators in many countries, and there's a great summary of recent moves by the Office of Fair…
Interpretation of EU laws on cookies still unclear
The Marketing Law website has an interesting article that talks about the lack of clarity on how the implementation of the EU Directive 2009/136/EC -…