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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Techfocus Media offer special rates to startups and small companies
Most of the media in the electronics industry is paid for entirely by advertisers, and for most publications a large proportion of the income is from…
Napier selected to drive PennEngineering success in Germany
We are delighted that PennEngineering has selected us to help them grow their business in Germany by providing direct PR and marketing support to…
New Bulgarian publication for energy industry
TTL Media, publishers of the Bulgarian title Energy Review, have launched a new publication, Energy Info BG. Available online and as an annual…
OFT acts on social media marketing in the UK
Hot on the heels of the FTC's regulation of paid-for promotions in social media, the UK's Office of Fair Trading has also ruled that there must be…
Facebook relaxes guidelines for promotions
Osbourne Clark reports on its marketing law blog that Facebook has relaxed its guidelines for promotions. In the world of Facebook, "promotions"…
Radio-electronics.com broadens coverage
Radio-electronics.com has broadened the topics covered by the site by adding a Power Management area to the site. The new area not only features…
Design-In changes focus
Assodel (Italian Association of Electronic Suppliers) is changing the editorial focus of their popular Design-In publication and relaunching it as…
Peak boosts frequency
The economy must be getting better - print magazines are increasing frequency! I was delighted to hear that Peak Magazine has increased its print…
A new metric for electronics websites?
I was sent this interesting spreadsheet from Jure at Svet elektronike. He has created a new metric for websites by comparing the number of page views…
How much should I spend on marketing?
Anyone who was into computers in the 90's would have got some AOL CDROMs - a lot of them. Despite being apparently hugely wasteful, they were…