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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Will linking remain free?
There is an interesting battle in the UK where the NLA, which is a company that has been set up to monetise copyright licensing for newspapers, is…
Call for papers – NEW
The organisers of National Electronics Week have issued a call for papers. Taking the “keep it simple” approach, all you need to do is email your…
Magazine publishers look towards a digital world
A couple of recent announcements demonstrate that large publishers – particularly in the US – are working to create better digital magazines. Hearst…
Napier aiming to set land speed record
Napier is aiming to break the 1000mph barrier and set a new land speed record. OK, we’re not actually going to do any of the record breaking, but our…
Italian events for 2010
Fiera Milano Editore organise some great seminars in Italy. Here is a list of the events they have planned for 2010: • MC4 - Motion Control for –…
Embedded Masterclass bans PowerPoint
The organisers of the UK Embedded Masterclass have announced that the 2010 event will be held on 6th and 11th May in Cambridge and Reading. Workshops…
FTC regulations explained
Most readers of Napier News will have heard of the recent FTC guidelines concerning disclosure of paid-for product promotions online.
Call for papers – BATTERIES 2010
The organisers of BATTERIES 2010, which will take place from September 29th to October 1st in CANNES-Mandelieu, French Riviera, have issued a call…
Publishers write their own adverts
The people behind Bedrock must have heard publishers complaining that they could write better adverts, and have given them the choice. Although…
Publishers – be afraid, very afraid
I’ve written in the past about the fact that our industry charges much higher CPMs than you’d see elsewhere. I feel comfortable that this is…