Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Germany rules IP address tracking breaches data protection law
The German association of data protection authorities have ruled that tracking using IP addresses breaches German law. The ruling and the…
British government not amused by parodies
The Marketing Law website does a great job of highlighting the issues of running international marketing campaigns based on parody. Although parody…
Be careful when jumping on the green bandwagon
An interesting case study that will be of interest for the many companies marketing their eco-credentials: the UK’s Advertising Standards Authority…
Napier review of 2009
Every year I put together a review of what happened in the European electronics media, including some of the highlights from my postings to Napier…
ED Europe now accepts display adverts
ED Europe was the first magazine in the European electronics media to opt for an entirely digital distribution, a move that has been reasonably…
What should agencies do about social media?
Many agencies are experimenting with social media: at Napier we’re very active using a range of online tools to improve our communication and that of…
Elektroniktidningen goes green with new cleantech website
Clean/green technology is one of the hottest industries at present, giving publishers a great opportunity to launch new titles. Last year we saw Weka…
The Next Silicon Valley
Once you have launched EE Times Europe? Richard Wallace has decided that the right thing to do is to look for the Next Silicon Valley, and has…
ESC UK/EW Live encourages vendor seminars
I’m told that the joint venture electronics show organised by Reed and EE Times Group (formerly TechInsights) will soon have a new name (I’m betting…
Embedded Systems Design Europe goes digital
After the decision by EE Times Group (formerly TechInsights) to hold on to ESD Europe, rather than include it in the recent sale of EE Times Europe…