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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
The death of newspapers?
The Ad Sales Blog has an interesting post: The Newspaper Extinction Timeline. It will be interesting to see whether the predictions that newspapers…
Traditional media stages a comeback?
Marketing Week has an interesting report about the recent WPP results, in which the company's chief executive, Sir Martin Sorrell, said that he saw…
Horrifying online adverts
Online advert networks aren't perfect. In fact placing ads on networks using keywords can produce horrible results for brands, yet many advertisers…
Embedded Live increases visitor numbers
OK, I admit that I went with fairly low expectations, but I was genuinely pleased to see Embedded Live deliver a decent number of visitors on the…
UBM forms new electronics publishing business…again!
UBM has formed a new company, UBM Electronics, by merging EE Times groups with the electronics properties they gained when they acquired Canon…
The French teach us how to use English in press releases
I love the post by Jean-Jacques Maleval, editor of Storage Newsletter that lists words he thinks should be avoided in press releases. However…
Radio-electronics adds news
Radio-electronics has added a news service to the site, providing a feed of "Up to the minute news about the electronics, telecommunications, RF and…
TechEye wants publishers to value journalists
Do publishers value journalists, or do they simply see them as machines to generate undifferentiated content. Mike Magee - a journalist and publisher…
Videoblogging on electronics-video.com
Thanks to the guys at Electronics-Video.com, who've featured my comment on the UBM acqusiion of Canon Communications as the first post on their video…
Are digital magazine adverts using tricks to increase clicks?
Yesterday I talked to someone at one of the leading European digital magazines. They were very excited with the performance of two of the adverts in…