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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
New Electronics launches daily newsletter
New Electronics today launched a daily email newsletter. I'm sure that a daily frequency is going to be a good commercial move, as it provides a…
NEW plans electronics pavilion at DSEi
The organisers of National Electronics Week have announced that they will be running an international electronics pavilion at DSEi 2011. Quite a few…
Call for papers – PCIM 2011
A Call for Papers has been issued by the organisers of PCIM Europe 2011. With the conference being a key element of PCIM, presentation slots are…
Colin Holland takes over MCU DesignLine
Colin Holland is now editing MCU DesignLine, expanding his remit as the guru of all things embedded at EE Times. In another move, EE Times…
Will we ever be able to measure the impact of PR?
The PR industry got very excited about the recent 2nd European Summit on Measurement in Barcelona. As we’re now well into the quiet summer months for…
Will custom publishing drive the electronics media?
In the last week I’ve been sent information about Elektronik’s ARM special and discussed the custom publishing projects that IML has recently…
Hanser launches new medical publication
Publishers in the electronics industry continue to prove that print magazines are refusing to die quietly. Hanser has announced the launch of a new…
Social media and the enterprise
Some interesting stats from CorpComms magazine article about the use of social media by the top 100 companies listed in the UK. The Group conducted…
Are apps the future of publishing?
With many people predicting the future of magazines to lay within tablets such as the iPad, perhaps apps also represent a real opportunity for…
Google provides Insights for Search
Google Insights for Search is an interesting tool that allows you to compare the level of “interest” (which in Google’s world equates to the number…