Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Embedded Masterclass bans PowerPoint
The organisers of the UK Embedded Masterclass have announced that the 2010 event will be held on 6th and 11th May in Cambridge and Reading. Workshops…
FTC regulations explained
Most readers of Napier News will have heard of the recent FTC guidelines concerning disclosure of paid-for product promotions online.
Call for papers – BATTERIES 2010
The organisers of BATTERIES 2010, which will take place from September 29th to October 1st in CANNES-Mandelieu, French Riviera, have issued a call…
Publishers write their own adverts
The people behind Bedrock must have heard publishers complaining that they could write better adverts, and have given them the choice. Although…
Publishers – be afraid, very afraid
I’ve written in the past about the fact that our industry charges much higher CPMs than you’d see elsewhere. I feel comfortable that this is…
The 1000th post – European electronics media wishlist
Unbelievably this is the 1000th post I’ve made to Napier News. As it will soon be Christmas (my children are already bursting with excitement, even…
Elektor and Circuit Cellar join forces
Elektor and Circuit Cellar have announced a “strategic partnership”, which, in plain language is an acquisition of Circuit Cellar by the publisher of…
Huson Media opens German office
Huson International Media, who impressively claim to be “the World’s largest independent representative of technology medea” has opened an office in…
SPS/IPC/Drives hits new visitor record
Don’t they know there is a worldwide recession? The organisers of SPS/IPC/Drives have announced that this year the event attracted 48,595 visitors.…
Europe hates cookies
This is an important alert from Osborne Clark solicitors about restrictive new European rules governing the use of cookies on websites. They warn:…