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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Svet elektronike adds translation
One of the biggest challenges with a pan-European campaign is dealing with all the different languages. Coverage analysis presents a particular…
4 reasons why PRs are better than SEOs at… SEO
Interesting blog post from Kelvin Newman on the econsultancy site, giving four reasons why PR professionals are better at building links that SEO…
New website for Automotive Electronics
Normally I wouldn't talk about website redesigns, but I'm going to make an exception as David Williams, publisher of Automotive Electronics,…
New PCB title launches in Czech Republic
CADware has launched a new title in the Czech Republic, DPS Plošné spoje od A do Z (PCB Printed circuit boards from A to Z). The first issue is…
Technology adverts that got banned in the UK
Nice article on the IT Pro website gives their "Top 10 tech advert fails" - a list of 10 big campaigns that fell foul of the UK's advertising…
ASA gets power over online promotion
Many of the UK's PR professionals have been disappointed that the UK's Advertising Standards Authority (ASA) has been given power to regulate online…
SupplyFrame acquires FindChips.com
Yesterday SupplyFrame, Inc. acquired FindChips.com. This acquisition is an interesting move, taking SupplyFrame from providing information about…
FTC rules against fake reviews
The Federal Trade Commission (FTC) has ruled against a marketing company that posted fake reviews on iTunes to promote their clients' games. Reverb…