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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
ED Europe to change digital format
Electronic Design Europe will switch from its current PDF format to a "flip book" design based upon the Zmags platform. The first issue in the new…
Should Google use AdWords?
It seems obvious - of course Google should use its own advertising system, AdWords. Placement of "house ads" has always happened, and it must be a…
New electronics editor at E&T
Paul Dempsey has taken over the reigns from Chris Edwards at E&T. Paul will work remotely from his base in Washington, and Chris will continue to…
UK publisher launches Chinese title
Energy Storage Publishing will launch a Chinese version of BEST (Batteries and Energy Storage Technology) magazine, starting with the November issue.…
New EMC yearbook for Europe
ITEM Publications are launching a European edtion of Interference Technology EMC Directory and Design Guide. Published as an annual reference book,…
New Electronics launches daily newsletter
New Electronics today launched a daily email newsletter. I'm sure that a daily frequency is going to be a good commercial move, as it provides a…
NEW plans electronics pavilion at DSEi
The organisers of National Electronics Week have announced that they will be running an international electronics pavilion at DSEi 2011. Quite a few…
Call for papers – PCIM 2011
A Call for Papers has been issued by the organisers of PCIM Europe 2011. With the conference being a key element of PCIM, presentation slots are…
Colin Holland takes over MCU DesignLine
Colin Holland is now editing MCU DesignLine, expanding his remit as the guru of all things embedded at EE Times. In another move, EE Times…
Will we ever be able to measure the impact of PR?
The PR industry got very excited about the recent 2nd European Summit on Measurement in Barcelona. As we’re now well into the quiet summer months for…