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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Are digital magazines better than websites?
Most marketing managers view the breathless excitement when some publishers talk about digital magazines with cynicism: “They just want to cut their…
A press release that’s “nothing special”
I love the announcement that I’ve just got from Weka: it starts “There is nothing special in a trade publisher relaunching one of its websites.”…
Sensing an opportunity for another UK show
I’ve commented in the past about the difficulty of running shows in the UK, where enticing visitors to leave their offices to attend an event remains…
EPD returns to ABC audits
After a brief affair with the BPA, the next EPD audit will be from the ABC. This isn’t surprising: with some major titles no longer auditing…
EM&T to merge with EPD
EM&T, the production and test print title from IML is to merge with EPD. The EM&T content will be a section within EPD in print, although I…
ICC Media launches EmbeddedNews.tv
What do you do when you have created a pile of great video content? ICC Media, who have been building their library for some time, think that the…
Vicor/Picor Cool-Oring shortlisted for Selezione Innovations Award
The energy-efficient Cool-ORing solution for redundant power supplies from Vicor’s Picor division has been shortlisted in the power category for the…
Looking for good food? Just ask Freddy
People that know me won’t be surprised that finding good food is one of my top priorities when travelling on business. When you’re in an unfamiliar…