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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
ED Europe Newsline – first issue
The first issue of the Electronic Design Europe Newsline was published yesterday. Interestingly Penton has chosen to deliver an email with a link to…
PCIM had more exhibitors and larger floor area!
Don't they know there is a recession on? PCIM 2009 managed to increase the exhibitors from 252 to 257, and to increase the floor space from 10600 to…
SupplyFrame launches Twitter tool
I'm still not sure about Twitter. OK, so it's great for following Lance Armstrong, but is it really a going to be a good business tool? SupplyFrame…
Weka launches Energie&Technik
Weka's Markt & Technik team is launching a new publication, Energie&Technik. Interestingly Weka has chosen to position the publication as…
NEW attendance figures down on 2008
Perhaps not surprising in the current economic climate, the attendance figures of National Electronics Week were 1750 (excluding delegates and…
What’s more valuable – EE Times or The Simpsons?
There has been quite a lot of discussion recently about advertising around The Simpsons being more expensive for online broadcasts such as Hulu than…
YouTube adverts for everyone
I'm a strong believer that online video will grow in importance, and that increasingly electronics companies will use the medium for demonstrations,…
Recession hits UK-based titles
The last job I would want at the moment is to be a publisher. I'm amazed at how well they continue to run their businesses in a time when not only is…
Napier research into social media use – preliminary results
I started work on a project to look at the use of social media by engineers some months ago, which has produced some interesting results. We're…
ilb2b.it relaunched
The web portal for the Italian magazines Elettronica Oggi. EO News and EO Embedded (as well as several other automation, mechanical, energy and…