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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Will custom publishing drive the electronics media?
In the last week I’ve been sent information about Elektronik’s ARM special and discussed the custom publishing projects that IML has recently…
Hanser launches new medical publication
Publishers in the electronics industry continue to prove that print magazines are refusing to die quietly. Hanser has announced the launch of a new…
Social media and the enterprise
Some interesting stats from CorpComms magazine article about the use of social media by the top 100 companies listed in the UK. The Group conducted…
Are apps the future of publishing?
With many people predicting the future of magazines to lay within tablets such as the iPad, perhaps apps also represent a real opportunity for…
Google provides Insights for Search
Google Insights for Search is an interesting tool that allows you to compare the level of “interest” (which in Google’s world equates to the number…
Trainer Communications wins PRSA award
We don’t participate in a formal network, preferring to allow clients to choose the best agency for their needs. However, there are some agencies we…
Rolf takes over at Elektronik Nyt
The well known Danish editor and toy train aficionado, Rolf Sylvester-Hvid.has taken over the editor duties at Elektronik Nyt. Rolf also continues to…
EO News drops to monthly frequency
From June 2010, EO News is reducing its frequency to once per month, and with no issues planned for July/August and December issues off the schedule,…
Energie & Technik launches independent site
I was pleased to see that Energie & Technik now has its own website. The launch of the publication has been a great example of how to build…
Video archive of PCIM presentations
Over 60 videos of keynotes and presentations from PCIM are now available on the PCIM website. I think this is a great move, and would expect more…