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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
An easy approach to touch-screen information systems
Carrying boxes and boxes of data to trade shows and other events (and carrying the unused ones back) makes no sense. Although you'd probably bring a…
ED Europe to launch email newsletters
Penton has announced that email newsletters branded "Electronic Design Europe NewsLine" will launch in July. The newsletters are design to complement…
Embedded Systems Europe rebrands and focuses on UK
Embedded System Europe is to rebrand as Embedded Systems Design, mirroring the branding of it's sister title in the US. More importantly the…
Print is only half-dead
A long time ago, when print still ruled the roost and online advertising brought in a pretty small proportion of a publisher's revenue, Napier…
Another creative advertising promotion from funkschau
Without doubt, the most creative advertising promotions in our industry are developed by funkschau. Hot on the heels of offering big discounts to…
Good adverts will cost less on Digg
... at least that is the idea! Like many social networking sites, Digg is concerned about adverts pushing some of its users away, so they have come…
ElectronicsBOM.com goes live
ElectronicsBOM.com has gone live. This new website - from the publishers of Electronics Sourcing - aims to be a resource for the electronic…
SPS/IPC/DRIVES extends hours
Exhibitions in Germany are different. No only are visitors more organised and methodical in their approach, but sometimes their belief in the show is…
Call for papers: AdvancedTCA/MicroTCA summit
The organisers of the telecommunications-focused AdvancedTCA/MicroTCA Summit have issued a call for papers. The summit will be held from 27th to 29th…
Google’s search business
Thanks to SupplyFrame for pointing me to this interesting article on ten things you didn't know about Google's search business model, which…