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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
CeBIT claims success
The organisers of CeBIT have claimed that the show delivered a "positive message" to the industry, despite a 20% drop in visitors. With a claim of an…
Analyse me, analyse my blog
Just a little bit of fun thanks to Business Week, which pointed me to Typealyzer, a site that claims to be able to tell you "what personality is…
Embedded World reports good numbers
The organisers of Embedded World have reported a 5% increase in exhibitors to 704 and only a small fall in visitor numbers over last year. 15,850…
Technik Report relaunches
The austrian title, Technik Report, is relaunching, promising improved content with a clear focus on manufacturing and automation and enhanced…
Top UK Magazines on Twitter
Thanks to Richard Wilson for this list of the top UK magazines on Twitter. Followers are still way below subscribers, but growing continuously and…
John Schirmer joins SupplyFrame
SupplyFrame has lured John Schirmer away from Yahoo! to take a new role as VP of Worldwide Sales for SupplyFrame. Whilst the cynics might point to…
Napier’s industry newsfeed
I've been running an internal newsfeed for a long time, highlighting industry news; coverage of our clients and their compeitors; and a mix of…
IAB behavioral advertising guidelines
The BBC reports that the Internet Advertising Bureau (IAB) has introduced a set of guidelines for behavioral advertising. Behavioral advertising…
Napier research in the press
Thanks to elektronik + embedded systems who published an article about Napier's recent distribution survey in the distribution feature in their first…