Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
How to Launch a New Online Publication
Steve Carr, Creator of the online publication Talking IoT, shares insights, and advice for anyone considering to launch a new online publication.…
Content Formats for B2B
Using a variety of content marketing formats as a B2B company can help to keep your content fresh and your audience engaged, but which is most…
How to Define Your Goals for Your PR or Marketing Campaign
The need to clearly define marketing campaign goals is such a pervasive, and sometimes contentious, issue that many businesses will actively defer,…
The Business That Story Built Podcast: Guest Mike Maynard
Christie Bilbrey, host of The Business That Story Built podcast recently sat down with Mike Maynard, Managing Director at Napier, for a conversation…
PEMD 2023 Comes to Brussels
The 12th International Conference on Power Electronics, Machines and Drives (PEMD) has been announced for 2023, hosted in Brussels for the first…
A Napier Podcast Interview with Farzad Rashidi – Respona
Farzad Rashidi, lead innovator at Respona, a link-building tool, discusses the origin of the business as an internal tool within the content creation…
MachineBuilding.Live – It’s a Sell Out!
Back in October last year we wrote a post about The Engineering Network (TEN), publisher of Machine Building.Net announcing a new event,…
EETech Announce Dates for 2023 Event
Last month, we reported on EETech's s virtual event, Industry Tech Days (ITD), and that electronica will be partnering with the event as ‘Marketing…
Generating Value with Simple Automations
Surveys can provide great insight into marketing impact, but as Mike and Hannah reflect on recent survey findings, correlation does not always mean…