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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Quick guide to Google Adwords
I saw this neat little article covering the "Ten Mistakes You Can't Afford To Make With Google Adwords" and although it's not technically about the…
Google SearchWiki says beta is uncool
Google launched the "SearchWiki" feature last week, which enables you to promote results for searches or eliminate sites from future search results.…
Penwell to launch new photovoltaics publication
PennWell will launch the new bimonthly publication Photovoltaics World in March 2009. The launch ties in with the announcement that they will also…
Batteries booming!
Despite the general gloom, BATTERIES 2008 saw a 25% growth in attendance this year, and will be moving to CANNES-MANDELIEU Congress Centre in 2009.…
Domain name nightmare
Licencing of titles to allow publishers to produce local versions of magazines is surprisingly common, but not without difficulty. We did feel sorry…
Future Horizons seminar
Probably only for the brave, Future Horizons will be dissecting the troubled electronics industry and the impact of the economy at their Industry…
PC Magazine stops print version
Despite the recent launch of Power Systems Design North America, the print industry is continuing to delcline in the USA. I was sad to see PC…
A picture takes as much bandwidth as 1000 words?
I was interested to see a couple of editors (Chris Edwards and Graham Pitcher) discussing the problems of receiving image attachments with press…
TechInsights merges ESE and ESDE
TechInsights has surprised no one by announcing that they will merge Embedded System Engineering and Embedded Systems Design Europe to create…
Cassidy Publications to launch online titles
It's great to see new publications launch in our industry, and to see three new titles announced from a new publishing company is fabulous. Cassidy…