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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Changes at Elektronikk
After 17 years as its editor, Bjørn Ø Andersen has handed over the editorship of the Norwegian magazine Elektronikk to Einar Karlsen. Einar has vast…
Huson investigate marketing budgets
Huson Media has some interesting research in their latest newsletter, which suggests that marketing budgets are remaining strong. Only 13% of…
Electronique.biz increases traffic
www.electronique.biz, the companion site to Electronique andElectronique International, reports that page impressions inJanuary-February 2008 grew…
DATE videos online
If you missed DATE 2008, you'll be pleased to hear that the organisers and IET.tv have teamed up to post videos of the event online. I think this…
Isn’t it good to talk?
We were working with a client who had a very simple idea: why not phone up engineers and ask if they are interested in our product. However it is…
Embedded World for the YouTube generation
Bored with YouTube? Missed Embedded World? You can catch up with some of the highlights of the show with online video. Elektroniknet not only…
Elektra and eLegacy awards open
Nominations are open for Reed's Elektra awards, and IML's e-Legacy awards. Contact Napier if you need help writing your entry!
How effective is your website?
The Financial Times and Bowen Craggs & Co have tried to rank the "effectiveness" of the websites for some of the largest companies in the world.…
EO News adds electronic circulation
EO News has made a number of changes, including a new design, and a change in editorial focus that aims to give people in the electronics market a…
European DesignLines
CMP has launched Industrial Control DesignLine Europe and Analog DesignLine Europe (they still can't resist the American spelling, even in articles…