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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Electronics show launched in UK!
We thought everyone in the electronics industry had bought into the mantra, "No one in the UK goes to electronics shows any more." Apparently not! A…
Google adds gadgets to adverts
PC Pro reports that Google is testing new ads with gadgets that support rich media such as audio, video and even mini websites within them. The ad…
CIE party
We had a great time at the CIE party last night, and as well as wishing Dulcie Elliot and Sally Ward-Foxton well in their future careers, we also got…
Reed Europe & Asia appoint new US media rep for electronics titles
Following the sale of ECN to Advantage Business Media, it was pretty obvious that Reed would be looking for a new US sales channel for their European…
Microchip joins S&P 500 stock Index
Although it has nothing to do with the European electronics media, we felt it was worth covering a major achievement for one of our clients.…
New chief editor for Selezione di Elettronica
Laura Reggiani has been appointed as the chief editor for Selezione di Elettronica, the oldest italian electronic magazine. This move represents…
CIE hires Michelle Winny from EuroAsia Semiconductor
Showing a real commitment to replacing Dulcie and Sally as quickly as possible, CIE has announced that Michelle Winny will be joining them from…
CIE announces new editor
CIE has announced that Neil Tyler will be joining the title as editor on the 10th Sept, replacing Dulcie Eliott who left in August. Neil has a…
Wiki Scanner and electronics companies
There has been a lot of interest in WIkiscanner, a great site that lets you see the edits made to Wikipedia by people accessing the internet from IP…
IET publications to merge
The IET plans a dramatic shake-up in their magazine portfolio in January 08, increasing the frequency of the flagship title, Engineering Technology,…