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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

Offline is the new online?

An interesting article on Clickz about the trend to move branding activities online, and move away from a slavish devotion to statistics for online…

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New Electronics signs Mike Richardson

From January 07, Mike Richardson will be working as associate editor on Findlay Publications' New Electronics magazine. Mike was left without a…

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It’s the unique users, not page impressions that matter now

Page impressions will be replaced as the madatory minimum metric by unique users for sites in the UK and Ireland audited by ABC Electronic. The…

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The company that wants email SPAM

Hormel Foods Corporation of Austin, Texas has tried to register SPAM as a Community Trade Mark ("CTM") - i.e. a trade mark covering the European…

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Call-for-Papers A&D-Kompendium 2007/2008

Following hot on the heels of the call for papers for the E&E Kompendium, Publish Industry has issued a call for papers for their…

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Future Horizons announces IEF 2007

The Future Horizons Annual International Electronics Industry Forum (IEF) will be held at the Plaza Resort Hotel in Athens, Greece on May 2-4, 2007.

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New URL for Napier News

With the number of people that receive our Napier News email increasing rapidly, we've decided to spend the few Euros get a decent URL for the site:…

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Call for papers: E und E-Kompendium 2007/2008

The annual reference book for German engineers, the E und E Kompendium, has issued a call for papers. The deadline for submission of abstracts is…

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SPS/IPC/DRIVES closes with record visitors

SPS/IPC/DRIVES show closed with the organisers claiming a huge increase in visitors to over 43000 (in 2005 the show achieved only 34653 attendees).…

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Free book!

As it is getting near Christmas, we're in a generous mood. The first person to email us will win a copy of "Apples, Insights and Mad Inventors" by…

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