Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Editorial Changes at WEKA FACHMEDIEN
Markus Haller, Editor at WEKA FACHMEDIEN, has left the publishing house for a new role as part of the marketing team at Rohde & Schwarz. Markus…
A Napier Webinar: Don’t Get Left Behind: Next-Generation B2B Content Tools
Content marketing is continuously evolving, and the format of content is no exception. New B2B content tools are now available offering marketers an…
Marketing Agency Leadership Podcast: Marketing Long-Cycle B2B Tech
Rob Kischuk, the host of the Marketing Agency Leadership podcast, sat down with Mike, Managing Director at Napier, to discuss how to use marketing…
Entries Open for The Electronics Industry Awards 2022
The Electronics Industry Awards (EIA) 2022 is now open for entries, with the award ceremony due to take place on Thursday 20th October 2022 at the…
Hardware Pioneers Max Announces Date for 2022
Hardware Pioneers Max, the annual gathering of IoT Innovators, has announced that it will be going ahead on 25th October 2022, at the Business Design…
Aspencore Announces PowerUP Conference 2022
Aspencore will be hosting a three-day virtual conference and exhibition focusing on power electronics, taking place from 28th-30th June 2022. The…
7 Reasons Why You Can’t Trust the Reports from Your Marketing Automation System
You spend large sums of money on your marketing automation platform (MAP), and get some lovely reports from the system, but something just doesn’t…
A Napier Podcast: Interview with Carolin Bink – 1plusX
In this podcast episode, we interview Carolin Bink, VP of Customer Success at 1plusX, an AI-driven data management platform. Carolin shares what…
There’s No Excuse For Not Understanding What Your Audience Wants
The Content Amplification Podcast, hosted by Blue Cow Marketing, invited Mike, Managing Director to share his insights on why there's no excuse for…
New Conference Introduced for the Embedded Market
Hitex UK has announced the launch of UKEmbedded, a new conference and exhibition for the embedded engineering sector. Taking place on 12th May 2022…