Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
How to Crush Your First Paid LinkedIn Campaign
We deliver a wide range of different marketing tactics, and I often feel that paid LinkedIn campaigns are massively underrated. In certain…
Vehicle Electronics Celebrates its 100th Issue
Congratulations to Vehicle Electronics which will celebrate its 100th issue in April. Vehicle Electronics released its pilot issue on the 20th of…
The Data Parties
What’s the difference between first, second and third-party data? There is a lot of news around moves to limit the use of “third-party data”, with…
B2B Digital Marketing Strategy: Impact of Privacy Laws and a Remote Workforce
Mike, Managing Director at Napier, sat down with Camela Thompson, host of the CaliberMind podcast. Mike discusses his insights on the right digital…
How to Make Your LinkedIn Lead Generation a Success
When it comes to marketing, getting leads is the be-all and end-all. It’s a simple equation – no leads equals no sales equals no profit. It’s no…
elektroniknet.de Introduces Matchmaker+
WEKA FACHMEDIEN has introduced a Matchmaker+ section to its elektroniknet.de website, which provides companies and suppliers with the opportunity to…
Editorial Changes at IML Group
Last month, we reported on the departure of Paige West from the IML Group, as she took on a new challenge as Managing Editor at Electronic……
A Napier Podcast: Interview with Jeroen Corthout – Salesflare
In this podcast episode, we interview Jeroen Corthout, Co-Founder of Salesflare, a CRM platform. Jeroen shares his journey to setting up Salesflare,…
A ‘Napier Nine’ Video… Get to Know Associate Director Ian Jarrett
Ian Jarrett, Associate Director at Napier, is the latest member of the team to take part in our 'Napier Nine' video series. Learn about Ian's…
The Hustle Awards 2022 Now Open for Entries
The Hustle Awards 2022 is now open for entries. Presented by Startups Magazine, the Hustle Awards aim to highlight the outstanding achievements of…