Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Straight Talking is the Way to Get to Engineers
In B2B marketing, we are very often communicating with engineers – but how can we do this effectively and what kind of approach will work with them?…
A Napier Podcast: Interview with Martin Larsen – Conferize
In this podcast episode, we interview Martin Larsen, Chief Executive at Conferize, an event-based marketing technology platform. Martin shares what…
The 10 Categories of ABM Tools
Thinking of starting an ABM campaign? Here is a guide to some of the tools dedicated to ABM that you’re going to need to consider. Although there is…
Drives & Controls 2022 Announces Return of Robotic Demonstration Area
Back in October 2020, we reported on the postponement of the biennial co-located events, the Drives & Controls Exhibition, Fluid Power &…
Bodo’s Virtual Wide Bandgap 2021 Event Program Published
Bodo’s Power Systems has announced its fifth Wide Bandgap conference, due to be held from 30th November to 3rd December 2021. Inviting experts from…
Growing B2B Agency Napier Welcomes Two New Hires
Napier, a leading B2B PR and Marketing agency has welcomed two new members to its growing team. Elana Bryan joins the team as a Client Services…
DATE 2022 Opens for Submissions
DATE 2022, the European event for electronic system design and test has opened for submissions, inviting members of the industry to submit content…
Elektronik Journal to Become Part of Elektronik Industrie
Elektronik Journal will cease publishing at the end of the year, as it is absorbed into its sister magazine elektronik industrie which sits under the…