Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Napier Passes 2021 PRCA CMS Audit
We are delighted to share that we have passed our annual PR Consultants Association (PRCA) Communications Management Standard (CMS) audit for 2021.…
Electronic Specifier Launches New Site in Partnership with Hardware Pioneers
Electronic Specifier has launched a new website in partnership with Hardware Pioneers, a growing community of thousands of startup founders,…
A Guide to Successful PPC Campaigns
Many people may have heard the phrase pay per click (PPC) advertising, but what is it exactly and how can we use it? At the most basic level, pay per…
A Napier Podcast: Interview with Riaz Kanani – Radiate B2B
In this podcast episode, we interview Riaz Kanani Founder and CEO at Radiate B2B, an Account-Based Advertising and Marketing platform. Riaz shares…
Editorial Changes at Electronics Weekly
We were delighted to receive news of the latest editorial changes at Electronics Weekly. Following Steve Ray's recent departure from the publication…
Creative Design: Going the Extra Mile…
In the latest blog as part of our design series, Tom Walker, Design Manager at Napier, shares ways he goes the extra mile to provide our clients with…
A Napier Podcast: Interview with Tim Bohn – GatedContent
In this podcast episode, we interview Tim Bohn, Founder of GatedContent, an enterprise web form and content gating platform. Tim shares how…
Increase Sales With These Five ABM Campaigns
You may have heard a lot of mentions of account-based marketing (ABM), but not be entirely sure what it is, how to use it and what your campaign…
A Napier Podcast: Interview with Steffen Hedebrandt – Dreamdata
In this podcast episode, we interview Steffen Hedebrandt, Co-founder and Chief Revenue Officer at Dreamdata, a B2B revenue attribution platform.…
Several Changes at UK Electronic Publications
It's been a busy month for the UK electronics industry, and we have several key stories to share from across the sector. Electronics Re-Launched as…