Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
ABM… A Sales Solution?
Account-based marketing (ABM) has always been considered to be a marketing tactic, but in recent years we are uncovering how it can be used as a…
A Napier Webinar: The Secrets to a Successful PPC Campaign
As customers have worked from home, B2B marketers and PR specialists have increasingly incorporated digital activities into their traditional…
Latest Updates From WEKA FACHMEDIEN: Lead Generation Tools and Virtual Trade Fairs
Publishing house WEKA FACHMEDIEN has shared several updates, including news of its virtual trade fair and events, as well as three new lead…
Design Engineering Expo and Engineering Expo Announced
As part of the Manufacturing and Engineering Week, two new sector-specific events have been announced to support and celebrate the engineering and…
Helping Organisations Thrive Podcast Interview: Developing Young People in Organisations
The Helping Organisations Thrive, hosted by Julian Roberts, aims to provide leaders with insights, discussions and robust strategies to help their…
5 Ways We Help Our Clients Build Effective Graphic Design Campaigns
In the second blog of our Design series, Rob Furby, Creative Services Manager at Napier, shares how he works with clients to build effective graphic…
A Napier Podcast: Interview with Cassandra Jowett – PathFactory
In this podcast episode, we interview Cassandra Jowett, Senior Director of Marketing at PathFactory, a B2B intelligent content platform. Cassandra…
Elektra Awards 2021 Open for Entries
The Elektra awards 2021 is now open for entries. With 21 trophies up for grabs, the Elektra Awards invites companies and individuals to submit…
ViPress.net Takes New Direction
French publication ViPress.net has announced a new direction for the online magazine, as it welcomes Pascal Coutance as its new Editor. Pascal joins…
ETN Announces Embedded Conference Finland for 2021
ETN has announced its annual Embedded Conference Finland for 2021. This year’s event will take place at the Akavatalo in Pasila, Helsinki and will be…