Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Elettronica TECH and The IoT Radar Join Forces for New Video Channel
The Italian web community Elettronica TECH has announced a new publishing partnership with Wisse Hettinga, producer of The IoT Radar, an independent…
A Napier Podcast: Interview with Sam Ovett – Mobile Pocket Office
In our latest episode on Napier’s Marketing B2B Technology Podcast, we interview Sam Ovett, co-founder of Mobile Pocket Office, which is leading the…
The Good, the Bad and the Ugly of Landing Pages
We’ve all seen them, responded to some and maybe written a few as well – but what really makes a good, effective landing page? This was the question…
B2B Marketing Priorities for 2021
We recently conducted a poll to find out what our clients’ priorities were for 2021. As a quick poll of sentiment, we didn’t get, or intend to get, a…
Shock Your Potential Podcast Interview: Beware of Numbers
Mike, Managing Director at Napier, recently sat down with Michael Sherlock, CEO of Shock Your Potential to discuss how to truly analyze performance…
Seven Secrets of Good Copywriting
I once did some work producing magazines for a government department. One day my main client contact told me I would soon be receiving a news item…
The 11 Different Types of Nurturing Campaign
I’m often asked by clients for examples of great nurturing campaigns: it’s not only those who have recently acquired marketing automation software,…
Electronics Weekly Releases Advertising in a Crisis Whitepaper
Electronics Weekly has released an 'Advertising in Crisis' whitepaper which focusses on understanding whether advertising in a crisis is truly…
WEKA FACHMEDIEN Announces New Cluster Strategy and Structure
WEKA FACHMEDIEN has shared details of its new cluster strategy, which focuses on targeting specific market segments, with electronics, ICT and…