Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
ASPENCORE Announces Next-Gen EV & AV Virtual Conference and Expo
ASPENCORE has announced the launch of a new virtual conference, with the 'Roadmap to Next-Gen EV & AV Virtual Conference and Expo' taking place…
The Truth Behind Content Marketing
At Napier, one of the questions we often get from clients is whether content marketing is too good to be true? They ask because a lot of people…
A Napier Podcast: Interview with Abhi Yadav – Zylotech
In our latest episode on Napier’s Marketing B2B Technology Podcast, we interview Abhi Yadav, Founder & CTO at Zylotech, who shares his journey…
Electronic Specifier’s Podcast Continues to Grow
In May 2020, we reported on Electronic Specifier's new podcast series, which aimed to provide listeners with the latest updates and information about…
The Seven Key Things We Learned From Litmus’ State of Email Report
With its familiarity and ease of use, e-mail is a powerful communications tool, one that marketers have used to their advantage. But how is it…
SalesPOP Podcast Interview: How Account Based Marketing Helps Close Big Deals
The SalesPOP podcast hosted by John Golden, aims to educate listeners on the latest within B2B Marketing. As part of their expert insights series,…
An In-Depth Look into the Truth about Artificial Intelligence in Marketing
As with many other aspects of industry and commerce, Artificial Intelligence, or AI, is having a huge effect on marketing, bringing exciting new…
A Napier Podcast: Interview with Joel Harrison – B2B Marketing
In our latest episode on Napier’s Marketing B2B Technology Podcast, we interview Joel Harrison, Editor-in-Chief, who shares the exciting news that…
The Electronics Industry Awards 2021 Now Open for Entries
After a virtual event in 2020, the Electronics Industry Awards are set for a fully live event this year, with the award ceremony taking place on…
Manufacturing Engineers Asked for their Vision of the Future
A new survey launched by the IET and IMechE asks manufacturing engineers how their discipline can help meet the challenges of our increasingly urban…