Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Napier’s Media Page: A Collection of Webinars and Podcasts
In 2020, there was an obvious growth in webinars and podcasts as channels for B2B tech marketers, and like many others, we launched our own podcast…
Talking Industry Returns With Six New Events for 2021
Following its encouraging reception last year, DFA Media's Talking Industry series is to return with six new topical online discussions for 2021.…
Napier Makes Christmas Charity Donations
2020 was a hard year for us all, but especially for charities that require more funding than ever before to continue with the hard work they…
How to Make Your Industrial Search Marketing Campaign Fail
In industrial marketing we often find that search advertising is used to enhance or support other activities. Whether you are running an industrial…
A Marketing Principles Round Up: 6 Key Things for a Successful Marketing Strategy
I have been working in the B2B Marketing world for just over a year now and I have already learned so much during my time at Napier as a Marketing…
Is Industrial PR Different from Consumer PR?
In many ways, industrial PR isn’t that different to other forms of public relations. The PR Consultants Association in their guide to what does the…
Business Built Freedom Podcast Interview: Tips to Reach Your Target Audience
The Business Built Freedom Podcast, hosted by Joshua Lewis, invites listeners who are business owners, to discover how they can build a vehicle of…
Elektra Awards Extends Deadline to 5th January 2021
The 2020 Elektra Awards has extended its deadline for award entries till the 5th January 2021. Confirmed as a virtual event taking place next year on…
A Napier Webinar: Uncovering the Truth about Artificial Intelligence in Marketing
Artificial Intelligence is the latest buzzword, but to what extent does AI truly make a difference to your marketing? Napier recently held a webinar…
A Napier Podcast: Interview with Chip House – SharpSpring
We are delighted to share the latest interview from Napier's Marketing B2B Technology podcast. In this episode, we interview Chip House, CMO at…