Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
New Editorial Director at Elektronik Magazine
Cornelia Meier has joined Germany publication Elektronik as the Editorial Director of Distribution in Electronics. Joining the company in April 2019,…
How to create value by converging your OT/IT operations
I am increasingly being asked to write about the convergence between the worlds of OT and IT, this blog discusses this issue and asks how industrial…
BEEA’S 2019 Awards Now Open for Entries
British Engineering Excellence Awards 2019 is now open for entries. Launched in 2009, this year the BEEA’S celebrates its 10th anniversary and…
Elektronica Magazine Sold to Publisher Elektor International
Publisher Elektor International has recently announced the acquisition of the Dutch magazine Elektronica, which it has purchased from…
CIM Lecture notes – Week 7 – Media Implementation Cycle
This week’s lecture notes will look at how the media implementation cycle fits into marketing communication planning, and how we might measure…
Profiling Stakeholders in an ABM Campaign: Why OrgChartHub is such a Cool Tool
Account-Based Marketing (ABM) is one of the hottest topics for B2B technology marketers: Get it right and the results can be almost magical. Since it…
WNIE Live 2019 Call for Papers Now Open
WNIE Live 2019 has officially launched its Call for Papers, inviting experts from the industry to get involved. The conference will take place from…
Bits&Chips Goes International
Bits&Chips, the leading Dutch news and magazine for the high-tech industry, has announced that it will be published exclusively in English from…
CIM Lecture notes – Week 6 – Integrated Communications Planning
With our Integrated Communication plan hand-in just around the corner, we decided to look at identifying appropriate SMART communication objectives…
Winning with Conversion Rate Optimisation – from Marketing Week Live 2019
Marketing Week Live (MWL), well it’s probably one of the most hyped marketing events in the UK. As you can imagine it got very busy, so don’t make…