Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
EETech Media Relaunch EE Power
EETech Media has announced the relaunch of its EE Power site, offering visitors access to new features and content. As a leading online source for…
From Intern to Business Development Manager
I think its fair to say that my journey at Napier has been a successful one. I originally joined the team back in 2016 as a Summer Intern, which was…
From Apprentice to Marketing Specialist – National Apprenticeship Week 2020
It has been three years since I completed an apprenticeship with the Napier Group, and I have recently hit 4 years of working with the agency. As…
Do you Know the Difference Between your MQLs and SQLs? Try Our Definition Tool
Many of us constantly pick up new leads that might lead to new business for us, either through strategies such as inbound marketing, or by attending…
6 Tips to Getting Started with Marketing Automation
Marketing automation can provide B2B marketers with the opportunity to market more efficiently, quickly and successfully. But making the commitment…
Value of Video in 2020
Over the last few years, its clear that video has become a key marketing tactic, and with the digital landscape continually shifting, marketers have…
PCB Design and Manufacturing Live Returns for 2020
PCB Design and Manufacturing Live has announced its return for 2020, taking place on Thursday 12th March at the British Motor Museum in Gaydon.…
5 Best Practices for Social Media
There’s no denying that social media has gained momentum and is quickly becoming a key element for many B2B marketers when putting together their…
New Distribution Editor at Elektronik
Congratulations to Julia Lamml, who has been confirmed as the new Distribution Editor at Elektronik. Julia takes over the role from Cornelia Meier,…
MarTech Podcast Interview: Understanding the European Marketing Landscape
The MarTech Podcast, hosted by Benjamin Shapiro, interviews innovators and industry experts, to provide listeners with insights on how these experts…