Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
The Two ingredients of Magical Marketing Automation
Marketing is changing rapidly: just a few years ago it was only the brave pioneers who were running marketing automation systems, yet today the…
Napier Partnership Streamlines Structure with Peter Bush Communications Merging into Armitage Communications
The Napier Group announced today the merging of Peter Bush Communications into Armitage Communications: forming a specialist high-tech PR and…
Success for IKTEM Conference 2019
The IKTEM Conference 2019, an international development event for ICT, electronics and mechatronics development engineers, has been declared a great…
Inbound Marketing: 5 Tips for Success
Marketing strategies tend to come and go, but Inbound marketing has proved that it is here to stay. Even after a decade in the marketing world,…
Industrial Automation – Topics for 2019
In recent years we have all rode the IIoT wave, discussed topics with science fiction sounding names such as ‘augmented reality’ and ‘artificial…
PCIM Europe 2019: Another Successful Show
PCIM Europe 2019, the leading international event for power electronics, has delivered some impressive results; welcoming a total of 12,182 visitors…
Six engineering superwomen to celebrate International Women in Engineering Day 2019
With less than 15% of the engineering workforce in the UK comprised of women, International Women in Engineering Day 2019 has sparked a conversation…
7 CRM and Marketing Automation Mistakes Marketers Need to Stop Making
We all know that the key to making sales is to first generate leads. But at Napier, we also understand that generating high-quality leads is harder…
The End of the Tech Marketers Fascination with Makers?
Although I have always questioned the value of the maker market, I was really disappointed to hear the announcement that Maker Media is closing. Make…
Goodbye ECN? Advantage Business Marketing Closes
I was really sad to see the news that Advantage Business Marketing has closed. Although this news has yet to be confirmed, the lack of a response…