Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Guest Blog Post Ian Poole – How to Cut Your Banner Advertising Costs by a Factor of Ten
I was delighted to receive a third guest blog post from Ian Poole, editor of Electronics Notes. After a great response from his guest blog posts…
Debbie Eales to Retire
Everyone at Napier would like to wish editor Debbie Eales a wonderful retirement, as she steps down from her role on the 1st November 2018. After 45…
CIM Lecture notes – Week 2 – Planning and buying behaviour
What did we learn? In the second week of our digital module we discussed the marketing planning process and why it’s an important part of marketing.…
A Sad Goodbye to Alfred Goldbacher
Napier was saddened to receive the news that Alfred Goldbacher has unexpectedly passed away on 26th September 2018. As part of the editorial…
The IET Innovation Awards Announce Shortlist for 2018
The IET Innovation awards has announced their finalists shortlist for 2018. Celebrating the very best in new innovation across science, engineering…
E&T Shortlisted for Four Awards in the BSME Awards 2018
E&T, the Engineering and Technology magazine and website, has been shortlisted for four awards in this year’s BSME awards. The British Society of…
CIM Lecture notes – Week 1 – Marketing’s position within a business
What did we cover? We have moved onto the next module of the CIM course (the marketing module), and begun by exploring the definition of marketing,…
Napier Named at ‘The Most Outstanding PR Agency’ at The Electronics Industry Awards
We are thrilled to announce that Napier was named as ‘The Most Outstanding PR Agency’ at The Electronics Industry Awards hosted in Birmingham last…
CIM Lecture notes – Week 6 – Digital marketing plan models (Your planning tool kit!)
What did we cover? As the due date for our coursework was quickly approaching, this lesson was spent recapping on multi-channel campaigns and the…
Huthig Welcomes a New Member to Their Team
Martin Probst is the latest member to the join the team at publishing house Huthig, whose key areas will include Sensors/Sensor-ICs, Optoelectronics,…