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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Breakout Session 3: How Alitalia Personalises its Website
One thing I learnt at the Adobe EMEA Summit this year was that B2B marketers can learn a lot from consumer marketers. In an interesting presentation,…
Breakout Session 2: GDPR and Marketo
GDPR might be the nightmare that won’t go away for marketers. This presentation, however, established the value of good data stewardship, showing…
Breakout Session 1: Adobe and Marketo – The Roadmap
After being a little disappointed with the lack of mentions for B2B in the opening keynote, I was keen to hear about the future for Marketo as part…
Adobe’s European Marketing Summit – Opening Keynote
I’ve taken a couple of days to attend the Adobe EMEA Summit to catch up on what’s happening with Marketo, as well as learn more about the other Adobe…
Elektra Awards 2019: Now Open for Entries
The Elektra awards 2019 are now open for entries. In it's 17th year, the Elektra Awards recognizes excellence within the global electronics industry;…
Email Marketing Benchmarks for 2019
Email marketing benchmark reports provide marketers with valuable information about how they compare to the industry norm; so I was pleasantly…
5 Reasons Why B2B Marketers are Talking about ABM
Account Based Marketing (ABM) has slowly become an increasingly important part of a B2B Marketers strategy. As the latest “shiny” marketing tactic,…
The Official Daily Newspaper for Productronica 2019: Providing Maximum Advertising Success
Since 2007, Messe Munchen, organisers of Productronica, have partnered with Weka Fachmedien to publish a daily show newspaper. With 40,000 copies…
All the CIM Lecture Notes – A Mini Marketing Course
Throughout my Chartered Institue of Marketing (CIM) qualification in Professional Marketing, I've been writing up lecture notes to give a little…
IKTEM Conference Announced for 2019
The IKTEM conference, an international development event for ICT, electronics and mechatronics development engineers, has been announced for 2019.…