Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Top 5 facts you need to know about Account-Based Marketing (ABM)
In many B2B organisations, Account-based marketing has become a big deal as it seems to be brought up at many conferences and in all strategic…
CIM Lecture notes – Week 5 – Presenting your data and information to form insights
What did we cover? In last week’s data collection orientated lesson, we learned how to present and gather insights from raw data. Once we have these…
CIM Lecture notes – Week 4 – Marketing information and research
What did we cover? This lesson was focused on marketing information/ data and research, why we need insight as marketers, and how we can use it to…
ASML’s Architects Book Review
At the end of November, a fabulous book by Rene Raaijmakers will be released, that describes the history of ASML, the company that now dominates the…
Future Robotics Conference to be Held 13th November for 2018
Future Robotics, the UK’s only independent robotics conference, is taking place on Tuesday 13th November 2018 at The Slate, Warwick University.…
Why Video is STILL the Future of Content Marketing
Video marketing has quickly become a key player within a marketer’s content marketing strategy. With the digital landscape shifting significantly…
Success for WNIE Live 2018
WNIE LIVE has declared their event a success for 2018. Taking place at the NEC in Birmingham, WNIE LIVE 2018 provided visitors with the opportunity…
Digital Marketing Summit Southampton 2018
Having joined Napier in September 2018 as a marketing specialist, I thought it would be a good idea to attend this event to help expand my knowledge…