European Electronics Media News
Napier News is our blog about the changes in the European electronics market, carrying the views and opinions of Mike Maynard, managing director of Napier Partnership Limited since the beginning of 2004.
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German print advertising spend grows quickly
According to the mediaskop Q1/2011 (electronics segment) report, the print spend in German electronics publications grew by approximately 26% in the…
Bob Pease
I was really sad to hear the news that Bob Pease had died. His columns motivated me to move from design engineering into applications and eventually…
Electropages to launch iPad app with video
After creating a very successful app for the iPhone, we understand Electropages are working on an iPad app. The publishers have been asking for video…
Firmware aim for great experience on all devices
With the increasing use of mobile devices, it's good to see publishers responding to the need to change the way that content is displayed based upon…
Do engineers use social media?
It has been a busy time for Napier's research team. Hot on the heels of the release of our Twitter benchmarking report, the results of our study into…
Benchmarking social media campaigns
I'm frequently asked to set objectives or benchmark campaigns for clients, and increasingly the questions are about social media. What is a "good"…
Do engineers use social media? My presentation to the ecsn
I was delighted to have the opportunity to present at The Electronic Component Supply Network's social media workshop last week. It was exciting to…
DATE picks Dresden for 2012
The organisers of DATE have decided to come back to Dresden for DATE 2012, which will will feature two "special days" that focus on More than Moore…
PCIM records record results: shows are still important in Germany!
Congratulations to the organisers of PCIM, who recorded record results for the event last week. The number of visitors increased by 5% over last year…
Are we over-hyping announcements?
I was fascinated by Dick Selwood's excellent article "Does the Hype Get in the Way of the Message?" on EE Journal. I don't always have a lot of time…