Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
A Napier Study: The Impact of COVID-19 on B2B Technology Marketing Budgets
In May 2020, Napier conducted research to understand how the COVID-19 crisis was affecting B2B Technology companies' marketing plans, investigating…
A Napier Webinar: The 7 Marketing Automation Campaigns that Should get you Promoted
It’s no secret that when used right, marketing automation platforms can produce fantastic results; and the key to success is to implement campaigns…
A B2B Ignite Session: 6 Things to Consider When Choosing Your Martech Stack
I was lucky enough to recently attend the B2B Marketing Ignite event over a period of 3 days, attending various sessions on topics including ABM,…
Napier Launches Marketing Automation Naming Convention Tool
Here at Napier, we understand that there are various elements a company has to consider when onboarding to a new marketing automation platform, and…
A Napier Podcast: Interview with Ash Jones- Great Influence
In our latest episode, on Napier's Marketing B2B Technology Podcast, Mike, Managing Director of Napier, interviews Ash Jones from Great Influence,…
Armitage Communications Welcomes Nesbert Musuwo as Account Manager
Nesbert Musuwo is the latest addition to Armitage Communications, joining the team as Account Manager, with 6 years of marketing experience and a…
Napier’s Webinar: Tips, Tricks and Best Practices for LinkedIn
Social media continues to play an increasingly important role in communicating with customers, especially in the current climate of the COVID-19…
Replacing Events in the Era of Social Distancing
Trade shows, seminars and other face-to-face events are very expensive, but frequently a key part of many companies’ marketing strategies. The…
The Importance of Google Analytics and How the Napier Group is Here to Help
Whether you run a business, website, personal blog or social media accounts; Google Analytics is the ultimate free tool you need to adopt to help you…
A Napier Podcast: Interview with Adrian Tobey – Groundhogg.io
In our latest episode, on Napier’s Marketing B2B Technology Podcast, Mike, Managing Director of Napier, interviews Adrian Tobey, Founder of…