Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Strategy and metrics for ABM
Many B2B companies who are targeting high-value customers find an ABM strategy serves them better than a broad-reaching approach. A well-structured…
CIM Lecture notes – Week 1 – Integrated Communications
What is Integrated Communications? This module is about understanding the value and importance of good internal and external communications.…
Seven B2B Technology Marketing Predictions for 2019
At Napier we used to write predictions for the coming year, but have got out of the habit. This is mainly because everyone writes predictions, but…
Top 7 Account-Based Marketing Challenges and How to Solve Them
Account-based marketing is a core strategy for B2B businesses; designed to deliver growth and awareness with high-value accounts. Lots of people are…
Top things we learnt at INBOUND 2018
Earlier this year, I attended INBOUND – one of the best and biggest marketing conferences around. I attended last year’s too and as always, I took…
The Napier approach – Our 4-step process for delivering great service
WHAT? The Napier approach was designed to help ensure we deliver the best service possible to our clients. A 4-step process tailored for the B2B…
HubSpot’s State of Inbound Report 2018
State of Inbound Report 2018 The state of Inbound 2018 report is finally here! Read on for some great stats and insights of the current state of the…
The Importance of SMART Goals for Long-Term Success
SMART objectives give people and businesses the ability to set and achieve goals. Goal setting gives us something to focus on, motivates and allows…
CIM Lecture notes – Week 7 – Putting the marketing mix into context
What did we cover? Following on from our session last week, where we explored the marketing mix and the factors we should consider when…
CIM Lecture notes – Week 6 – Outlining the marketing mix
What did we cover? It must be the MOST fundamental of all marketing concepts, behold... the marketing mix! I have touched on this in a previous blog,…