Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
CIM Lecture notes – Week 4 – Marketing information and research
What did we cover? This lesson was focused on marketing information/ data and research, why we need insight as marketers, and how we can use it to…
Why Video is STILL the Future of Content Marketing
Video marketing has quickly become a key player within a marketer’s content marketing strategy. With the digital landscape shifting significantly…
Digital Marketing Summit Southampton 2018
Having joined Napier in September 2018 as a marketing specialist, I thought it would be a good idea to attend this event to help expand my knowledge…
CIM Lecture notes – Week 3 – Factors and trends in the marketing environment
What did we cover? Trends are important for marketers as they help us identify what direction marketing taking ahead of time. Knowing trends before…
Optimizing your LinkedIn page for success
The majority of B2B marketers understand the power of LinkedIn. As well as social networking, publishing content has become an influential tool that…
CIM Lecture notes – Week 2 – Planning and buying behaviour
What did we learn? In the second week of our digital module we discussed the marketing planning process and why it’s an important part of marketing.…
CIM Lecture notes – Week 1 – Marketing’s position within a business
What did we cover? We have moved onto the next module of the CIM course (the marketing module), and begun by exploring the definition of marketing,…
CIM Lecture notes – Week 6 – Digital marketing plan models (Your planning tool kit!)
What did we cover? As the due date for our coursework was quickly approaching, this lesson was spent recapping on multi-channel campaigns and the…
ecsn Driving Innovation with ‘Powering Innovation Workshop’
The Electronic Components Supply Network (ecsn) have invited members to the ‘Powering Innovation Workshop’, in an effort to help them investigate how…
