Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
CIM Lecture notes – Week 3 – Digital tools in the marketing mix
What did we cover? How digital tools can support and enhance marketing efforts, we also looked at role of digital marketing within the marketing and…
Why isn’t Everyone Using Account Based Marketing (ABM)?
Account-Based Marketing (ABM) seems like a no-brainer: focus your marketing spend on the people who are likely to have the biggest impact – your key…
How I Learnt About HTML Emails and Marketing Automation
Marketing automation can seem daunting... especially when looking at the full picture from someone who hasn’t worked with it before. Marketing…
3 Simple Steps for Building Personas with Vertical Industries in Mind
A key component to a successful content marketing campaign is the thorough understanding of the buyer persona of the target audience and I want to…
CIM Lecture notes – Week 2 – Integration of Online and Offline Marketing
What did we cover? In this lesson we were assessing the impact, and influence of the dynamic digital environment. We discussed the integration of…
GDPR – and they think its all over!
Well May 25th has been and gone and like the millennium bug (remember that) our whole marketing software infrastructure hasn’t imploded. At Napier…
CIM Lecture notes – Week 1 – Digital disruption and The Scope of Digital Marketing
What did we cover? In this week’s lesson, our focus was on the impact of digital disruption. What exactly is digital disruption? Digital disruption…
CIM Student – Where Did it all Start?
(Certificate in Professional Marketing (CIM) Level 4 - Intermediate) It was approaching the end of my apprentice and the big cloud that dawned above…
Top Industry Twitter Feeds
Twitter is great platform for marketing, but it’s a lot more than just adding some text, a link, and a hashtag. Successful Twitter accounts will…
Getting the Pitch Right…
An effective pitch email has a huge influence on whether you gain valuable coverage for your press release or not. Knowing how to pitch your press…
