Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
5 Content Creation Hurdles and How to Overcome Them
Whether you’re B2B or B2C we are all aware that creating content for blogs, website, social media, and downloadable content is important. But…
Top 10 Tips to Deliver A Powerful B2B Email Campaign
In our digitally developing world, there’s no doubt that emails are one of the most effective ways to help build relationships with our leads.…
CIM Lecture Notes – Week 4 – Brand and Product Management
This week we learnt how, as a company we build a successful brand and communicate this with our customers. Organisations can sell their products or…
Five Tips We Learnt from Google’s Lead Gen UX Playbook
Google recently released its Lead Gen UX Playbook, a collection of best practices to win over potential customers. With lead generation arguably one…
CIM Lecture notes – Week 3 – Allocating internal resources
Each organisation needs efficient resources to maintain successful business, and these resources need to be effectively managed and allocated. Last…
Why You Need to Think Again About Web CMSs
I was an engineer, so I can honestly say I find website content management systems (CMSs) fascinating. I remember the early days of the web: in fact,…
CIM Lecture notes – Week 2 – Benefits of Having Internal Relationships
In this lesson we learnt the benefits of internal relationships in the workplace and what they mean to the company and employees, and the…
Landing pages – What are they? And why do you need one?
Landing pages are a vital part of any B2B inbound strategy. Once you have your content, you can use landing pages to inform potential customers why…
CIM Lecture notes – Week 1 – Integrated Communications
What is Integrated Communications? This module is about understanding the value and importance of good internal and external communications.…
Seven B2B Technology Marketing Predictions for 2019
At Napier we used to write predictions for the coming year, but have got out of the habit. This is mainly because everyone writes predictions, but…