Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
A Napier Podcast Interview with Christopher Rack – MRP
Chris Rack, CEO of MRP, a demand generation solution, joins Mike Maynard to discuss intent signals, lead generation, and how MRP can help accelerate…
27 Essential B2B Marketing Email Tips
Email remains one of the most effective channels for reaching prospects and customers for B2B marketers. In fact, there is a good chance you’re…
A Napier Webinar: LinkedIn Lead Gen Tips and Tricks
With so many ways to generate leads on LinkedIn, how do you ensure your tactics and budget focus on the right areas? In our on-demand webinar…
A Napier Podcast Interview With Nathan Schlaffer – MarketMate AI
Nathan Schlaffer, CEO and Founder of MarketMate AI, joined Mike to discuss his generative AI marketing automation platform that enables B2B marketers…
Has Marketing Automation Changed in 2023?
2023 has been a big year in the world of marketing automation with technologies such as AI starting to revolutionise how marketers work. Mike Maynard…
Succession Plus – Maximising Employee Ownership: A Guide to Implementing an EOT with Mike Maynard
Did you know that implementing an Employee Ownership Trust (EOT) can significantly boost your company culture? Mike Maynard joined the Succession…
A Napier Podcast Interview with Regpack and Webeo
Asaf Darash, CEO of Regpack, and Kirsty Dawe, CEO of B2B website personalisation software Webeo, join Mike to discuss their collaborative project and…
B2B Digital Marketer – The Intersection of Engineering and Marketing in the Digital Age
Mike joined the B2B Digital Marketer for a conversation into data and creativity in marketing. Mike discuses the importance of quantitative and…
What is the Importance of Data Enrichment in B2B
Mike Maynard and Hannah Wehrly address the benefits of data enrichment, the recent acquisition of Clearbit by HubSpot, and how data enrichment can…
Is Twitter/X Still a Good Choice for B2B Marketers?
The emergence of a little blue bird on our computer screens 17 years ago was heralded by many in B2B marketing as a game-changing tool, perhaps even…
